Senior Marketing Manager

3 weeks ago

Hemel Hempstead Hertfordshire, United Kingdom Harman International Industries, Inc. Full time

Do you want to work for some of the world’s leading audio brands? By joining HARMAN, you'll dive headfirst into the exciting world of headphones, portable speakers, party boxes and other audio technologies, and contribute to the success of Harman Lifestyle EMEA business. The consumer audio industry is fast paced, fun and dynamic and we’re looking for someone who is proactive, loves to work with a lot of different stakeholders from all over Europe and has creative ideas.
You will join our Marketing EMEA team based at the Apsley, UK office in the position of:
Marketing Specialist - Install
In this role you will be responsible for determining, overseeing and executing all marketing activity for HARMAN Professional Solution’s installed audio, video and lighting brands across EMEA. You will partner with the EMEA Marketing Director and the EMEA Heads of Audio, Video and Lighting to drive the commercial success of the category by leveraging your knowledge of the industry and our target customers to build awareness of our brands and a high level of engagement with our customers.
The successful candidate will be passionate about marketing and the results that effective marketing can bring to the business. To be successful in this role you must forge partnerships with multiple disciplines including Sales, Business Development, Global Marketing, Event Marketing, Digital Marketing, Creative Marketing, Product Segments, Sales Operations, Technical Services and Finance.

Partner with EMEA Sr. Marketing Manager Install and EMEA Heads of Audio, Video and Lighting to apply your deep understanding of the industry and our customers to drive the commercial success of the categories and determine the strategic priorities.
Proactively assess the marketing needs of the business, expertly advising on new ideas and initiatives to help support and drive business objectives and deliver robust marketing plans.
Ensure execution excellence for all marketing activities, working closely with channel & product teams as needed.
Work effectively with your marketing counterparts and other stakeholders as appropriate to deliver integrated 360 campaigns, directly managing execution on PR, Advertising, Content and leveraging Digital, Events and Creative teams to execute in these areas for your categories.
Work alongside other internal teams, including Sales, BD, Global PR, Global Marketing, Technical Services, to ensure seamless internal and external communication and manage external creative agencies and suppliers as required.
Collaborate closely with distribution partners to ensure seamless activation in all markets, share knowledge and measure effectiveness to help drive the transition from transactional to a partnership relationship with key customers.
Work closely with Business Development and Channel Sales to develop content strategy around in-market projects, applications and use cases and execute accordingly.
Deliver ROI, manage budgets, track KPIs and compile reports on marketing activities for senior stakeholders.
Drive improvements in CRM usage to better target marketing activity, driving ongoing efficiencies.
Leverage broad and powerful industry network to inform HARMAN’s category strategy, shape the marketing plan and feed insights back into the business.
Experience and/or contacts with AV trade publications to create and generate B2B trade press for Harman’s install category.
Prioritize business marketing requirements, finding efficiencies in processes and ensuring we manage business expectations.
Contribute to building customer segmentation, target audience personas and ongoing improvements in the customer journey.
Participate in special projects and perform other duties as required.
4-6 years extensive B2B marketing experience, ideally in the AV and Lighting industry – your insights will allow us to excite and engage our customers.
Deep understanding of content marketing and CRM.
Proven ability to keep abreast of B2B marketing trends and best practice.
Quick learner with a growth mindset and track record of innovation and creative flair
Enthusiasm to educate broader organization about B2B marketing best practice, ability to influence key stakeholders to new approach and resilience to implement step-by-step approach to transforming B2B marketing.
Outgoing, personable character adept at building an extensive network and creating collaborative working relationships both internally and externally.
Proficient project management and organization skills with excellent attention to detail
Availability to travel 10% of the time
Willingness to work at the Harman International office in Apsley
HARMAN is offering a unique opportunity for growth and development in the dynamic and exciting world of consumer electronics.
At HARMAN, we value diversity and inclusivity, and foster a friendly and supportive global working atmosphere. We believe in investing in our employees through career development opportunities, professional training, and competitive market-based compensation.
Employee discounts on world-class HARMAN/Samsung products (JBL, HARMAN Kardon, AKG, etc.).
As a HARMAN employee, you will have access to professional development opportunities through HARMAN University's business and leadership academies, internal talent management leadership acceleration programs, and our "Be Brilliant" employee recognition and rewards program.
We're seeking talented and passionate individuals to join our team and help us transform the way people experience sound. As a global leader in the audio industry, HARMAN offers the chance to work with iconic brands like JBL, Harman/Kardon, and AKG, as well as cutting-edge technology and industry-first features.
All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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