Senior Brand Marketing Manager

3 weeks ago

Hertfordshire, United Kingdom Tarsh & Partners Marketing Recruitment Full time

Job Description Brand Manager FMCG - Snacks
38K-45K plus benefits & bonus
North of London/Hybrid Working
3 days/week in the office]

Exciting opportunity to join a fast-growth FMCG business with a portfolio of food brands. We’re looking for a smart FMCG marketer at ABM or BM level, looking for their next step up in a challenging and busy role with great opportunities to show your brand building skills and flair. Flexible working, 3 days/week in the office, easily commutable by train and car from London or surrounding areas.

Head north of London for this exciting role with a fast-growing and entrepreneurial food company, spanning snacking, ready meals and ambient products. In this challenging role, you’ll play a key role in driving one of its snacking brands forward; leading projects across the mix to grow consumer and shopper trial, penetration and loyalty. This will include developing retail activations, digital & social media initiatives and working cross-functionally on brand launches and improvements. Day to day responsibility for the brand, managing multiple SKUs distributed in grocery, convenience and trade channels across the UK.
Working with senior colleagues to develop a clear vision and effective growth strategies, including recipes, range, packaging, communications, shopper marketing and innovation pipeline.
Analysing internal and external market & shopper data to pull out relevant insights, working alongside the category/commercial team.
Developing and executing a full mix marketing plan spanning comms, digital packaging, NPD pipeline and promotional activity.
Working closely with advertising, PR and digital agency partners.
Supporting the sales effort with a hands-on approach to market activation of the brands - conceiving and managing in store activities, POS visibility, events and other below the line initiatives
Ensuring that every consumer touchpoint delivers on the brand personality and tone of voice

This is a role for a highly motivated marketer with a minimum of 2-4 years’ solid experience working on FMCG brands ideally in the food & drinks industry. Commercial savvy and strong analytical thinking skills with a good grasp of P&Ls and continuous market, retailer and shopper data including Kantar, IRI, dunnhumby
A strong personal interest in food & drink and healthy lifestyles.
Experience working on digital strategies – social media, websites and digital comms
Ability to travel independently to meet customers, agencies and consumers
Exceptional project management skills and ability to work effectively with cross functional teams
Creative thinking and curious – full of ideas to drive brand growth in a highly competitive sector
This is a super opportunity to bring your skills and interest in food to an exciting and challenging role, in which you will be able to make a significant impact on the business.

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