Account Management Support Executive

You'll be accountable for delivering key performance indicators across the B-F portfolio, including distribution volume, pricing, brand education, visibility, and promotions. Collaborating with your business unit leadership team, you will define sales, distribution, promotion goals, and commercial strategies for key industry wholesalers predominantly based in London, some with national reach. This includes analyzing performance, implementing, and evaluating trade and consumer promotions.
Crucially, this role demands a proven On Trade and Wholesale track record, with a strong understanding of IFT, MPOs and Prestige sub channels (including elements of Prestige Retail), and the ability to drive a premium portfolio. Building and maintaining an effective regional network is essential, with significant time spent in trade at customer meetings to foster strong relationships. Your network of decision making stakeholders will be critical.
Drive Channel Sales Strategy: Directly influence and drive sales and distribution performance through strategic engagement with wholesaler head offices and their field teams.
Develop Comprehensive Account Plans: Create and manage detailed account plans encompassing volume targets, promotional calendars, visibility strategies, logistics and financial data.
Achieve Sales and Distribution Targets: Consistently meet and exceed agreed-upon sales and distribution goals for all designated wholesale accounts.
Manage Commercial Execution: Oversee and execute all critical commercial activities, including pricing structure, promotional mechanics, brand education, and point-of-sale visibility.
Build, maintain, and prioritize strong professional networks both internally and externally, focusing especially on critical in-trade engagement.
Pursue Business Growth Opportunities: Proactively identify and secure new business, developing a robust pipeline to drive overall portfolio expansion.
Analyze and Optimize Performance: Conduct rigorous analysis of sales, distribution, and promotional initiatives to evaluate performance, measure ROI, and inform future strategy.
Establish and maintain strong cross-functional relationships, providing specific and essential support to the London IFT, MPO, and Prestige Sub Channels.
Strong knowledge of the On Trade and Wholesale channels
Established network within the On Trade and Wholesale channels
Significant sales experience covering a range of On Trade and Wholesale environments, ability to quickly infer customer and regional needs as well as the ability to unlock insights from data and use them to drive growth with our trade partners
Passion for brands and a proven ability to deliver brand sales stories.
Strong analytical, commercial, and problem-solving skills
Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually
Self-motivated with a proven ability to identify issues and projects, plan and prioritize effectively, and manage multiple projects to completion by deadlines
Collaborative team player with conflict management skills
Adaptable, flexible, and resilient
IT literate in Google and MS Office applications
We believe great people build great brands. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Sales