Digital Marketing Exec
3 weeks ago
Type: Permanent
Industry: FMCG
A leading market player in the Homeware Retail Sector, our client is a well-established and reputable provider of a wide range of homeware and lifestyles products aimed at the children\u2019s market.
To further enhance their visual presence and online sales channels, they are currently seeking a Digital Marketing Executive \u2013 Hybrid
As the Digital Marketing Executive for E-Commerce, you will be responsible for creating visually appealing and engaging content to enhance their product listings on various e-commerce platforms, with a primary emphasis on Amazon. This role involves collaborating with cross-functional teams, managing digital assets, and ensuring a seamless online shopping experience for our customers.
Utilise A+ Content features to highlight product features, benefits, and points of differentiation, ensuring a competitive edge in the marketplace.
Develop high-quality product descriptions, images, and videos that highlight key features and benefits.
Collaborate with internal teams to create visually appealing and brand-aligned content.
Ensure consistency in content across various e-commerce platforms.
Oversee the creation and curation of digital assets, including product images, banners, and promotional materials.
Work closely with design teams to maintain a library of visually compelling assets.
Ensure timely delivery and organization of assets for use across multiple channels.
Collaborate with marketing, sales, and product development teams to align content strategies with business goals.
Act as a liaison between content creation and other team members
Provide regular reports and insights on content performance and areas for improvement.
Monitor and analyse Amazon performance metrics for appropriate content. Previous experience in a content-focused role within the retail or consumer goods industry is essential.
Proven experience in creating and managing A+ Content on Amazon
Strong understanding of digital marketing principles
Creative mindset with the ability to design visually appealing and impactful content that enhances the customer shopping experience.
Excellent written and verbal communication skills, with the ability to articulate brand messages effectively.
Comfortable working in a fast-paced and dynamic environment, adapting to changes in the e-commerce landscape and Amazon's policies.
Strong understanding of digital marketplaces
Proficiency in using content creation tools and software.
Familiarity with graphic design tools (Adobe Creative Suite, Canva)- desirable but not essential
Proficient in Excel and PowerPoint
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