Digital Brand Strategist

2 weeks ago


London, United Kingdom Publicis Health Full time

As part of Pfizer's Marketing Transformation initiative, Publicis has created a bespoke global operation within the Publicis Groupe network with the single-minded mission to accelerate Pfizer's goal of revolutionizing how Pharma connects and engages with Healthcare Professionals, patients, caregivers, payers and consumers - with an ambition of being viewed as a global marketing leader, not just in pharma.
Publicis Groupe is creating Integrated Agency Teams (IATs) - across brands and geographies - by drawing from the best talent across the Groupe to deliver cutting-edge expertise and diverse skills, acting as one integrated, end-to-end operational model to serve advertising, marketing production, digital experience, media/omnichannel engagement, data Intelligence, analytics, web, and social commerce - all supported by the scientific rigor pharma needs to deliver personalization at scale In a compliant manner.
Pfizer Is pioneering the marketing model of the future, and Publicis Groupe recognizes that our success Is Intertwined with the success of Pfizer's transformation and the growth of their brands.
The IAT Customer Experience Strategist for the EMCO organization is a strategic contributor, who marries customer experience planning with storytelling. Be an advocate and driver of a customer's overall experience, identifying gaps and opportunities across channels.
Provide analysis and artifacts to help devise world-class insights that contribute to thoughtful and potentially disruptive strategies; Provide strategic inputs throughout the creation of the ideal customer experience - from vision and conception to launch and optimization.
Serve as a subject matter expert in all things experience strategy, leading both Clients and peers alike to think about opportunities that solve business challenges, while meeting brand and customer needs.
Synthesize qualitative and quantitative data from all available sources to provide strategic implications and creative inspiration.
Translate strategic insights to inform the creative and media briefing process to inspire ideation and drive action.
Assume ultimate responsibility for products and concepts, from strategy through implementation and optimization.
The ideal candidate can synthesize and translate abstract and complex concepts and content into simple, innovative solutions that frame clear opportunities to build strong omnichannel customer experiences. This person does not just develop experiences for single channels, but rather looks at all the customer journey touchpoints and defines the optimal experiences. This individual is a seasoned professional who has strong knowledge of customer experience strategy development, a track record of delivering complex strategy assignments, and thrives at the intersection of media, data, technology, and creativity.
Proven related strategy and/or planning experience, covering digital, CX, and CRM
Knowledge of the mechanics for customer experience, customer research, and experience design
Ability to articulate and educate internal teams and Clients on CX/CRM strategy, trends, and challenges.
Ability to analyze problems, identify alternative solutions, project consequences of proposed actions, and implement recommendations.
Experience working on multiple workstreams with a familiarity and comfort working within an agile environment.
Ability to work on multiple levels, excelling at high-level experience strategy work and the tactical details of strategic implementation.
With 40 offices and 12 brands across the globe, Publicis Health’s worldwide staff is composed of more than 3,000 healthcare professionals who are experts in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine. BBK Worldwide, Digitas Health, Heartbeat, insync, Langland, Payer Sciences, PlowShare Group, Publicis Health France, Publicis Health Media, Razorfish Health, Saatchi & Saatchi Wellness, and Verilogue. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner.



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