Data management officer

1 month ago

Swindon, United Kingdom The CFO Centre UK Full time

Reporting to: UK Head of Marketing
Location: Swindon - Hybrid - 3 days in the office, 2 days from home
The CFO Centre is the UK and Global Number 1 provider of part-time Financial Directors to SME businesses. The business is structured so that our clients can enjoy the combined skills, contacts, and experience of our entire national and international FD/CFO team without the cost of employing a full-time FD/CFO.
As part of the UK Marketing leadership team the Demand Generation Manager is instrumental in building and delivering the inbound and in-life marketing programmes for prospects and clients. Working with Group Marketing the role holder will be responsible for devising evergreen, time and event driven content campaigns and nurturing programmes aimed at generating new marketing qualified client leads and existing client upsell, cross sell and retention.
Alongside the responsibilities for content development the Demand Generation Manager will also be responsible for working with Group to drive the development and optimisation of all UK inbound channels including paid advertising, SEO, social and email.
The role holder must be able to stand in the shoes of our clients building a content strategy that enables clients to take the next best action relevant to them. They must be passionate about content and familiar with various forms this make take from video to posts. Content Strategy:
Develop a content led strategy to drive inbound marketing qualified leads and client in-life cross/up sales and retention. These strategies may also include the development of account-based marketing for targeted higher value prospects.
Building an annual content campaign plan and calendar that supports the achievement of the businesses’ growth objectives.
Own the messaging framework for the development of content assets.
Leverage content best practice and tools to maximise effectiveness.
Content Development and effectiveness:
Build and manage appropriate content assets that will work across the new and existing client journey.
Ensure that all content conforms to brand, VP, product and legal guidelines optimizing, refreshing and retiring content as needed.
Build tracking and measurement mechanisms to ensure impact of content can be measured.
Maintain an appropriate content library.
Work with other parts of the UK marketing team and Group to ensure all content marketing efforts are co-ordinated and maximised.
Role key performance indicators (KPIs):
Quantity and quality of marketing inbound leads
Successful embedding of content led marketing plan
At least 5 years’ experience in planning and executing successful B2B content led marketing strategies.
A track record of building B2B content led campaigns preferably in financial and /or professional services.
Experience in inbound channel and digital marketing including SEO, digital and advertising, social and PR.
A creative professional, ability to be pro-active and self-driven.
Appropriate content marketing and digital marketing qualifications

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