Senior CRM Tech Manager

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.
Tide is transforming the small business banking market with over 1.6 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money.
Tide is available for UK, Indian, German and French SMEs
Over 2500 Tideans globally - we're diversity champions
We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, India
As our Senior CRM Manager for Cards - Rewards/Loyalty, you'll take an established programme (with lots of new features coming through) and drive it to even greater heights through optimisation, personalisation and automation.
This will incorporate multiple marketing channels and touchpoints, with the end goal to engage, nudge and nurture our members' uptake and usage of the programme.
You'll be part of an experienced team with a passion, and established track record, for testing and delivering their KPIs. Monitoring, reporting and presenting on Tide Rewards KPIs and campaign performance to Tide senior management and wider stakeholders.
Supporting the team with building, executing and optimising campaign workflows.
You have a passion for marketing in a scale-up environment, and have 5-7 yrs of relevant experience.
You have experience managing external partners and platforms effectively to deliver high-quality member experiences.
You have a proven track record of delivering best practise targeting, automation and personalisation across multiple marketing channels to deliver significant upweights in behavioural frequency and revenue value.
You love data, and are happy to monitor, analyse and report on overall product performance against multiple KPIs, campaign inputs, and industry benchmarks to ensure the overall programme meets (and exceeds) You use data and evidence above your opinion.
Experience using the Iterable Marketing or SalesForce Marketing Cloud platform is beneficial but not essential.
Competitive salary
~ Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
~ Employee Assistance Programme
~25 days holiday with the ability to buy extra days
~ Access to 'salary sacrifice' benefits such as Cycle to Work scheme and pension contribution
~ Spacious brand new office in Liverpool street with an all-day snacks bar
~ Enhanced family-friendly leave
~ Flexible working options
~ Sabbatical leave
~ At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
We celebrate diversity in our workforce as a cornerstone of our success. At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. It Has Come To Our Attention That Individuals Or Agencies Are Falsely Claiming To Represent Tide And Are Reaching Out To Candidates Regarding Job Opportunities. If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.You can read more about how we use AI in our recruitment process in our AI Policy.
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