Senior CRM Manager
3 days ago
The Senior CRM Manager owns the end-to-end customer proposition across all of our customer segments and markets. Deliver our brand proposition
They will partner within the CRM Team and externally in order to:
Understand and document incremental impact of marketing channels and different kinds of communication
Forecast tier performance
Train retail teams on correct usage of Choo Clienteling and other CRM initiatives
Plan and execute clienteling and other direct outreach campaigns
Plan and executive other direct marketing (e.g. The Senior CRM Manger is responsible for the health of each client segment and should interface with other parts of the business in order to propose and track corrective actions. For example, they might propose that an under-performance in average customer frequency is counteracted with a specific target ATV growth.
Proportion of transacting customers who receive at least 1 outreach per month
Strong technical abilities, able to pick up working in new platforms and to understand the basis of our CRM IT infrastructure
Good excel and analytics skills
Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
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