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Sales/marketing manager
2 months ago
In addition, please include a marketing portfolio (a collection of past marketing campaigns, projects, or initiatives that showcase your experience, creativity, and results. Founded and led by a registered dietitian, we are a UK-based nutrition communications agency. We are a diverse and experienced team, highly skilled and qualified in nutrition, marketing and communications. HRS Communications works with ambitious food, nutrition and medical clients to maximise their impact in the nutrition space. Our core capabilities include strategy, content and events for consumer, business-to-business and healthcare professional audiences. HRS has over 50 years of combined experience working in the food industry, communications, and clinical settings. Fully remote
Part-time (22.5 hours), 3 days per week
Reports to: CEO and Chief Marketing Officer (CMO)
As the Marketing Manager, you will be responsible for developing the marketing plan and overseeing the implementation of the marketing activities for HRS Communications. Reporting to the CEO and CMO, you will be responsible for ensuring the marketing plan is delivered on time, on budget and meets agreed KPIs. You will be responsible for campaign delivery, analyzing and reporting marketing performance, and collaborating with cross-functional teams to achieve business objectives. This role requires creativity, strategic thinking, and strong communication skills to effectively promote our services and enhance brand visibility.
Marketing Strategy:
· Support with development of the marketing strategy
· Conduct market research, and provide industry insights and trend analysis to inform the marketing strategy
Marketing Planning:
· Develop a marketing plan of activity
· Develop a content strategy and calendar of activity
· Lead the marketing budget management, tracking and reporting
· Manage all marketing data (including CRM)
· Set and review key marketing KPIs
Marketing Delivery:
· Manage performance of external agencies against agreed KPIs, including website, SEO and graphic design agencies which deliver against the company’s agreed marketing goals. Hold those third-party suppliers to account on delivery and take early corrective action as required to meet targets
· Lead and support the Marketing Exec to manage HRS’ social media platforms, create compelling content for blogs, websites, email campaigns and newsletters as well as promotional materials
· Coordinate marketing events, including webinars, trade shows and conferences to showcase company offerings
· Help develop and maintain the HRS brand across all communications channels, ensuring alignment and consistency in messaging and branding
Marketing Analysis:
· Responsible for performance monitoring and reporting
· Lead from the front with new ideas and creative marketing recommendations
Excellent written and verbal communication skills, with the ability to create engaging content for various channels and audiences.
· Strong analytical skills and ability to interpret data to drive informed marketing decisions.
· Creative thinking and problem-solving abilities, with a passion for exploring new ideas and approaches.
· Ability to work effectively in a team environment, as well as independently, while managing multiple projects and deadlines.
· You should have a good understanding of business software, including:
Office 365
CRM systems (e.g., HubSpot, SalesForce)
Graphic design software (e.g., Canva, InDesign, Photoshop)
Scheduling software (e.g., Project management software (e.g., Website platforms (e.g., Wordpress)
Proven leadership experience in marketing roles, with a strong understanding of marketing principles and techniques 3+ years
Qualification in Marketing, Communications, or related field
· Data-driven
· Creative
· Competitive salary and benefits package
· Opportunity for professional development and career progression
· Remote working
· Flexible working
· Birthdays off
· Opportunities to travel
We celebrate differences and recognise that diversity fuels innovation and creativity. We actively promote inclusion, challenging biases and fostering a culture of belonging where everyone has equal opportunities to succeed. Join us in creating a workplace where diversity is celebrated, inclusion is the norm, and individuals can thrive.
