UK Sales Development Manager

1 month ago

London, United Kingdom Affinity Petcare SA Full time

Natures Menu, part of Affinity Petcare S.A, is a rapidly growing pet food company with its state-of-the-art facility in Snetterton, Norfolk. Real in every way. Others claim it. We live it. Real ingredients, real expertise and a real passion for making a difference to your pet's wellbeing.

We have assembled a brilliant bunch of animal-loving people, all passionate about providing the nation's pets with natural, real meals they will love.

We are looking for additional team members to support us on this journey and are currently hiring a Brand Manager within the Marketing team.

What we offer

We offer a Sales Development Manager position within the European Sales Development (SD) team at Natural Specialty Business Unit to lead the UK market, one of our core markets.

This role, reporting to our European Sales Development Manager, will be accountable for defining POS strategy and annual brand plans for the offline channel (Independent Tradeshops & Key accounts) aligned with business strategies to ensure company growth in the country. Will be responsible for coordinating SD team members.

What you will do

  • Lead the development of strategies for core brands in offline channels, focusing on presence, visibility, and promotional principles
  • Define activities calendar and align it with key stakeholders such as Sales, Sales Director, and Marketing teams.
  • Identify and establish brand Key Performance Indicators (KPIs) at both country and customer levels.
  • Determine Advertising and Promotion (A&P) needs.
  • Promote continuous quantitative and qualitative analysis for post-mortem evaluations of initiatives.
  • Analyze competitors' activities to identify opportunities and gaps.
  • Drive business growth with top customers through specific initiatives and category management projects.
  • Lead the Merchandisers team by defining in-store priorities, tracking KPIs, and deploying necessary tools.
  • Define key Advertising and Promotion (A&P) investments and ensure expenses are monitored and controlled according to the assigned budget.
  • Lead the development of the UK Sales Development team (4 headcounts), focusing on both collective and individual growth.
  • Occasionally support business initiatives by participating in cross-country projects.
What we are looking for
  • Academic background: A University Business Degree or similar (preferably in economics or business).
  • Experience: 10 years or more in Trade Marketing/Marketing within FMCG or Pharma businesses, particularly those with leading brands and direct selling teams in diverse markets. Field experience is a bonus.
  • Team player: We value collaboration and flexibility.
  • Leadership: Demonstrated strong leadership skills.
  • Results-driven: A focus on achieving outcomes with a problem-solving mindset.
  • Analytical: Proficiency in analysis to drive decision-making.
  • Active listener and constructive challenger: Someone who actively listens and challenges constructively, always eager to test and learn.
  • Communication: Effective communication skills to influence and impact others.
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