Product Marketing Lead

1 month ago

London, United Kingdom Speechmatics Limited Full time

The Role

As our Product Marketing Lead, you'll be the expert, mapping out the market landscape with precision, and forecasting the trends that will put us ahead. You'll craft go-to-market strategies that resonate with diverse sectors, identifying and prioritising new opportunities with the insight of a market expert.

Your role is pivotal—bridging product development with market realities, sharing insights that shape our product offerings. You'll collaborate with a dedicated product team to ensure Speechmatics' presence in key markets is both strategic and impactful.

Your narrative will lay the groundwork for partnerships, sculpt go-to-market strategies across geographies, sectors, and use cases, and paint the big picture of where we're headed next.

Ready to define the next era of Speech Intelligence technology and propel Speechmatics to the forefront? We're on the lookout for someone like you

What you’ll be doing:

  • Establish strategic positioning, messaging, and competitive differentiation
  • Working globally to understand market segmentation, opportunities to grow and competitor analysis
  • Work with and influence Product Managers with specific recommendations from competitor, sector and geographic analysis
  • Drive the development of clear and compelling messaging and value propositions that differentiate our products in the market globally and by region.
  • Work across the organisation and directly with customers to build buyer personas and map out the customer journey, while identifying opportunities to optimise the customer experience.
  • Communicate value proposition of our products and enhancements to sales while assisting in the development of messaging and tools that enable sales to grow the business.
  • Identify and prioritise target markets and defining go-to-market strategy
  • Identify potential strategic partners for Speechmatics
  • Identify external influencers for Speechmatics
  • Work with internal product/technology evangelists to ensure elevated position for Speechmatics in market
  • Work with the content, digital marketing and marketing communications team to influence and improve their output and make as market-relevant as possible
  • Write market reports and whitepapers, for example, for use across marketing and sales

Who we are looking for:

  • Background in product marketing for a technical product (ML or Deep Learning Adjacent)
  • Experience defining product positioning for technical products/technology/concepts
  • Ability to derive insight from data and research efforts
  • Effective management of market research projects with external analysts/researchers
  • Articulate with proven ability to write about technical subject matter
  • Comfortable working across functions and with both technical and commercial people
  • Excellent written and verbal communication so that ideas and recommendations can be effectively shared with others
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