Digital Marketing Manager

1 month ago

London, United Kingdom Hytro Full time

Job Description

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Our innovative products are at the forefront of sports science, merging cutting edge research with

practical application to empower all users to realise their athletic potential.

As we continue to grow, our ambition extends beyond servicing Pro Sports professionals to

revolutionizing the Direct to Consumer (DTC) fitness and wellness market.

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---

Reporting into the Chief Marketing Officer, whilst working closely with the eComm and Editorial

teams, we are seeking a highly motivated and creative Digital Marketing Manager to join our

dynamic team.

The successful candidate will be instrumental in developing and executing our performance

marketing strategy across paid and owned brand channels. This role requires a blend of creativity

and analytical prowess to manage campaigns effectively, ensuring they meet both brand and

commercial objectives.

As a data driven strategist, you will play a crucial part in tracking campaign results, analysing their impact, and proposing optimizations to enhance efficiency and drive growth.

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• Design and implement comprehensive digital marketing strategies to increase brand

visibility and drive online sales across the UK and US markets.

• Develop a clear customer acquisition and retention strategy, based on our maturing

consumer journeys and lifecycles.

• Create, Manage and optimize paid advertising campaigns across platforms such as Google

Ads, Facebook, Instagram, and LinkedIn, ensuring alignment with our brand voice and

commercial goals.

• Oversee owned digital channels, including email marketing, SEO, and content marketing, to

engage existing customers and attract new audiences.• Utilize analytics tools to monitor campaign performance, conduct A/B tests, and generate

insights for continuous improvement.

• Collaborate with cross-functional teams to align digital marketing efforts with product

launches, promotional activities, and brand storytelling initiatives.

• Develop and manage the digital marketing budget, ensuring efficient allocation of resources

for maximum ROI.

• Stay abreast of industry trends, competitor activities, and digital marketing best practices to

recommend innovative strategies and technologies.

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• Bachelor’s degree in Marketing, Business, or a related field.

• Proven experience (3+ years) in digital marketing, particularly in performance marketing and

campaign management.

• Strong analytical skills, with proficiency in data analysis tools (e.g., Google Analytics,

SEMrush, Sprinklr etc...), CRM software and experience in ROI analysis.

• Excellent understanding of digital advertising platforms and SEO best practices.

• Creative mindset with a track record of devising and executing successful digital marketing

campaigns.

• Exceptional communication and collaboration skills, capable of working effectively in a fast

paced startup environment.

• Previous experience in the sports, fitness, or wellness industry is highly desirable.

• Must be based in the UK with the ability to target both UK and US markets effectively.

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• The opportunity to be part of a fast growing startup at the cutting edge of sports technology.

• A role with significant impact, offering the chance to shape the digital presence and strategy

of a leading brand in the sports and fitness industry.

• Salary based on experience, £40k-£50k.

• Flexible working arrangements, A minimum of 2 days in the office a week.

• A dynamic and supportive team environment, passionate about innovation and quality.

---

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If you are a creative and analytical thinker, eager to drive the success of a brand at the forefront of

sports science, we would love to hear from you. Please submit your CV and a cover letter explaining

why you are the perfect fit for Hytro and how you can contribute to our digital marketing success.

Applications should be sent to elite@hytro.com

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Hytro is committed to creating a diverse environment and is proud to be an equal opportunity

employer. All qualified applicants will receive consideration for employment without regard to race,colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics,

disability, age, or veteran status.

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