Marketing Executive/Senior Executive

4 weeks ago

United Kingdom Lane Clark & Peacock LLP. Full time

Marketing Automation Executive / Senior Executive (Marketo)
LCP is a leading independent consultancy that uses powerful analytics fused with human expertise to shape a more positive future. We provide market-leading capabilities across pensions and financial services, energy, health, and analytics. Our technology and analytics capabilities are fundamental to what we do, helping us power the possibilities that provide solutions for tomorrow. We strive to help our clients leverage the latest technology and analytics across a range of industries to stay at the forefront of data-driven and digital solutions.
This role sits within the Marketing Operations team, which iscomprised of six people, as part of a wider 40-strong Marketing and Business Development department and it will report into the CRM Manager.
We’re looking for someone who is passionate about marketing automation and who has the experience to manage our Marketo environment including building templates, managing workspaces and designing nurture programmes while supporting the Marketing Campaigns team in their efforts to roll out a successful marketing campaign.We’re looking for aprocess innovator that brings, and is willing to drive, new ideas, processes and support our drive for efficiency across the Business Development team and great data usage across the firm.
As the Marketing Automation (Marketo) Executive you’d be responsible for driving the success of the marketing automation (currently Marketo) at LCP, supporting the implementation, adoption, success, support and ongoing use of Marketo.
Work with the wider marketing team to design the email marketing strategy and continually evaluating and reviewing to ensure we are creating effective and engaging emails to our audiences
Be responsible for execution, including segmentation, testing and deployment of the email marketing strategy
Monitor live automation journeys and make recommendations for how to adapt and optimise them
Support the CRM manager to integrate Marketo with the CRM (MS D365) andassist in the integration ofadditional platforms into Marketo
Support LCP Delta’s marketing automation tool (ClickDimensions) on an ad-hoc basis, working with their agency as needed
Support and develop lead generation and management initiatives in Marketo such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing to help us toidentify andallocate new business leads
Understand and evaluate campaign metrics, develop benchmarks, and support the reporting of campaign performance
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Work closely with the Marketing Operations team to ensure Marketo bugs and troubleshooting are logged,processed and assigned correctly
Establish close working relationships with the core Marketing Operations team and the wider Business Development team
What skills, qualities and experience are we looking for?
Demonstrable experience in a Marketo focussed role, preferably within B2B professional or financial services
Good project management skills – prioritising,planning and organising workload
Excellent analytical and data skills
Good at working on simultaneous projects, while working to tight deadlines and being calm under pressure
A good understanding of GDPR, Digital Privacy regulations and marketing automation best practice
Microsoft Office suite (including Microsoft Teams)
Microsoft Visio desired but not essential
Experience of wider Marketing Technology (CRM, Online event platforms etc.) As well as joining a multi-award winning, fun, collaborative, people first organisation where your personal and professional skills will be developed to make you the best you can be, we offer an attractive benefits package designed to promote your overall wellbeing so that you are able to perform to your full potential both in and out of work. Currently our core benefits package includes:
Professional study support (where applicable)
Access to our internal Wellbeing, LGBTQ+, Multicultural and Women’s networks
Life assurance, income protection, enhanced maternity/paternity/adoption and shared parental leave

26 days annual leave (pro-rata for part-time working) plus bank holidays (most of which can be taken flexibly) with options to buy & sell holiday
~ Private medical insurance
~ Discounted gym memberships, critical illness and dental insurance through our flexible benefits
~ Cycle to work scheme
~ Digital GP services

Discretionary bonus scheme
Season ticket loans
Electric vehicle salary sacrifice scheme (qualifying period applies)

We continuously strive to build an inclusive workplace where all forms of diversity are valued, including age, background, disability, gender, gender identity, gender expression, race, religion or sexual orientation.
LCP is committed to making our opportunities accessible to all and would welcome you getting in touch to let us know if an adjustment can be made to help with your application. This may be extra time for assessments, pre-interview site visits, interview structure or questions, or asking us about building accessibility.

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