Data Strategy Director

3 weeks ago

London, United Kingdom MediaCom Full time

About EssenceMediacomX

EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients Our clients include many exciting brands such as Google, ITV, Sainsburys, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.


Visit for more information


About the role

Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more timely, engaging brand experiences for their potential & current customers. This involves thinking through the overall design of their ad stack; how they capture, manage and segment audience data and how they augment this with strategic partnerships; the shape of their reporting; right down to the policies they need to govern their data in a safe and compliant way .

This role will be working on the Google account , the world’s largest digital advertiser, focusing on their brand & performance marketing activity for their B2B pod, which includes Google Ads, Google Workspace, and Google Cloud Platform.

Some of the things we’d like you to do:

Oversee and lead the day to day data strategy program for the Google B2B pod and provide audience insights, targeting recommendations and data management advice to internal stakeholders and clients.

Lead, liaise and develop relationships with senior internal and client stakeholders on the Google B2B pod to implement data strategy work streams within the Pod as well as integrating and building relationships with the planning and activation teams and their processes.

Collaborating on response to briefs with the wider MFG B2B pod to ensure data strategy recommendations are integrated, whilst making sure that the recommendations are clear to understand and that any technical terms are explained.

Lead the implementation of Google’s B2B audience tools to provide audience insights and evidence to the planning and activation teams.

Lead the integration of Google’s audience data into cross-channel campaign planning and activation.

Lead and build out robust test & learn approaches, alongside Activation and Analytics, to validate hypotheses’ around the use of audience data

Be the gatekeeper for all data strategy projects/workflows in your team, ensuring tasks keep moving forward and working to unlock any blockers.

Lead the team in aligning EMEA data strategy efforts with global initiatives across NA and APAC, demonstrating consistency in our approach backed by clear impact on the client’s business.

Maintain oversight of the data partner market, helping Planning and Activation teams navigate through evaluations, tests and onboarding where applicable.

Play an active role in upskilling the agency’s overall audience management capability by providing training, and sharing thought leadership. As well as giving advice on audience segmentation, tagging strategy, measurement etc, occasionally in markets other than your own.

Provide thought leadership to internal and external Google B2B stakeholders across various topics such as Martech, and/or digital industry updates.

Lead data strategy R&D, helping to create tools and/or processes that help improve data throughout the agency. Imparting out-of-the-box innovative thinking that can be pivoted into new best practices

Directly responsible for managing 1 or 2 team members

Be an active participant in the global data strategy project workstreams

A bit about yourself:

Expertise:

7+ years digital experience working in data strategy, digital/audience planning, ad tech, analytics or programmatic roles.

Strong knowledge of advertising technology, DSP’s, and data/customer management platforms.

Expert on Google Ads and the Google Marketing Platform (Google Analytics, DV360, SA360, and Campaign Manager)

Ability to form strategies on how data should be used in campaigns, from targeting to tracking and how to improve flows and decision-making processes

Strong analytical skills and a natural affinity for numbers; You must be able to analyse raw data, draw conclusions and develop actionable recommendations.

Previous B2B experience

Experience with Google Analytics / GA4

Experience with CDPs such as Bloomreach and/or with Data Clean Rooms like Liveramp.

Experience with social platforms, and ad serving knowledge.

Experience with App technologies such as SDK, Mobile Measurement Partners (Appsflyer, Adjust, Firebase) and prerequisites for activation campaigns

Strong presentation skills and ability to confidently explain digital terms to others, make the complex simple. Good storytelling skills.

What you can expect from EssenceMediacomX


EssenceMediacomX’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacomX employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.

#J-18808-Ljbffr

  • Head of Data Strategy

    3 weeks ago

    London, United Kingdom Department for Business, Energy & Industrial Strategy Full time

    **Details**: **Reference number**: - 298067**Salary**: - £61,580 - £73,440- National: £61,580 - £70,890 London: £65,995 - £73,440- A Civil Service Pension with an average employer contribution of 27%**Job grade**: - Grade 6**Contract type**: - Permanent**Business area**: - BEIS - Trade, International, the Union & Analysis - Analysis - Analysis...

  • Data Strategy Director, multiple EU locations

    5 days ago

    London, Greater London, United Kingdom DATA MART Consulting GmbH Full time

    Data Strategy Director, multiple EU locations - (, , United Kingdom) Sign up with to see all content and to create a personalized stream of news, jobs and events, by defining keywords andfollowing your favorite content sources. This role can be flexibly based in selected EU locations Picture Yourself At Parexel: The Regional Head, Scientific Data...

  • Associate Director of Data Science

    2 months ago

    London, United Kingdom Data Idols Full time

    **Associate Director of Data Science**: Data Idols are working with a global publishing company to recruit an Associate Director of Data Science. You will be responsible for developing a Data Science competency throughout the organisation that supports the growing library product space. As an Associate Director of Data Science, you will be working closely...

  • Director of Data

    3 weeks ago

    London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    DIRECTOR OF DATA - LONDON UP TO £150,000 THE COMPANY I have partnered with a high growth consumer tech focused business on a key Director of Data hire. You will provide strategic direction and vision across Analytics, Insights, Data Science & Market Research. THE ROLE The successful Director of Data responsibilities will include: Provide strategic...

  • Head of Testing Strategy

    2 months ago

    London, United Kingdom Data Idols Full time

    **Head of Testing Strategy**: **Salary: £650-800pd**: **Location: London - 1 day per week**: - Data Idols are working with a global FMCG as they continue their ambition and strategy to be fully powered by data. This is an initial 6 months (likely to be longer) contract for a Head of Testing to implement a strategy for end-to-end testing and regression...

  • Strategy Director

    2 weeks ago

    London, United Kingdom Sphere Digital Recruitment Full time

    Strategy Director - Media Agency London The Company This is a fantastic Global media agency who are in a great position with their client roster. Although a highly acclaimed media agency Globally they still maintain a lovely family feel in the London office. They are really leading the way with strategy andembrace both the data and creative elements that...

  • Data Strategy

    1 week ago

    London, United Kingdom Business Data Partners Full time

    **Company Description** Business Data Partners, a Talan company, is an award-winning Data Management and Analytics consultancy, working closely with leading software vendors and top industry experts across a range of sectors, unlocking value and insight from their data. Our consultants are at the heart of everything we do. We invest heavily in the training...

  • Director Data Strategy and Reporting, EMEA

    5 days ago

    London, Greater London, United Kingdom Marriott International Full time

    Job DescriptionInspiring travel. Powering performance. Thriving together.Role SummaryThe role of Director Data Strategy & Reporting, EMEA at Jobs/Redefined involves leading data strategy, data science, data engineering, and commercial performance monitoring for Europe, the Middle East, and Africa. Responsibilities include overseeing a team of data experts,...

  • Director of Strategy

    4 weeks ago

    London, Greater London, United Kingdom UKTV Full time

    This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.Director of Strategy & Corporate Development, UKTVDepartment: StrategyEmployment Type: Permanent - Full TimeLocation:...

  • Director of Strategy

    3 weeks ago

    London, Greater London, United Kingdom UKTV Full time

    This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.Director of Strategy & Corporate Development, UKTVDepartment: StrategyEmployment Type: Permanent - Full TimeLocation:...

  • Strategy Director

    5 days ago

    London, Greater London, United Kingdom Harmonic Group Ltd Full time

    Strategy Director| Creative Agency | London - HybridThe ClientHarmonic operations are excited to be working with a London based creative agency exclusively to find them their newest Strategy Director. This agency focusses on the travel sector.This agency is well known across London and its brand portfolio has increased over the last 6 months rapidly, they...

  • Data Strategy Director

    4 weeks ago

    London, United Kingdom MediaCom Full time

    About EssenceMediacomX EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients! Our clients include many exciting...

  • Data Strategy Director

    4 weeks ago

    London, United Kingdom MediaCom Full time

    About EssenceMediacomX EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients! Our clients include many exciting...

  • Data Strategy Director

    3 weeks ago

    London, United Kingdom MediaCom Full time

    About EssenceMediacomX EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients! Our clients include many...

  • Data Strategy Director

    4 weeks ago

    London, United Kingdom MediaCom Full time

    About EssenceMediacomX EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients! Our clients include many...

  • Data Strategy Director

    4 weeks ago

    London, United Kingdom GroupM Full time

    Description Position at EssenceMediacom About EssenceMediacomX EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our...

  • Data Strategy Director

    3 weeks ago

    London, United Kingdom GroupM Full time

    Description Position at EssenceMediacom About EssenceMediacomX EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our...

  • Data Management Strategy Director

    4 days ago

    London, Greater London, United Kingdom JP Morgan Chase Bank, National Association Full time

    Job DescriptionThe Strategy and Execution team is responsible for defining and articulating the Chief Data Office (CDO) vision and strategy, and executing on strategic initiatives to deliver the target state roadmap. The team leads critical projects that enable Lines of Businesses and Corporate Functions with the tools and solutions to achieve AI-ready data,...

  • Strategy Director

    4 weeks ago

    London, United Kingdom ERA-co Full time

    Who We ArenERA-co is a new global experience consultancy made up of data scientists, strategists and experience designers who lead transformative strategy to shape cities, neighborhoods and destinations to positively impact the lives of people and the places they inhabit. With offices in New York, Melbourne, Sydney and London, our collective operates in the...

  • Strategy Director

    3 weeks ago

    London, United Kingdom ERA-co Full time

    Who We ArenERA-co is a new global experience consultancy made up of data scientists, strategists and experience designers who lead transformative strategy to shape cities, neighborhoods and destinations to positively impact the lives of people and the places they inhabit. With offices in New York, Melbourne, Sydney and London, our collective operates in the...