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Data Strategy Director

4 months ago

London, United Kingdom MediaCom Full time

About EssenceMediacomX

EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients Our clients include many exciting brands such as Google, ITV, Sainsburys, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.


Visit for more information


About the role

Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more timely, engaging brand experiences for their potential & current customers. This involves thinking through the overall design of their ad stack; how they capture, manage and segment audience data and how they augment this with strategic partnerships; the shape of their reporting; right down to the policies they need to govern their data in a safe and compliant way .

This role will be working on the Google account , the world’s largest digital advertiser, focusing on their brand & performance marketing activity for their B2B pod, which includes Google Ads, Google Workspace, and Google Cloud Platform.

Some of the things we’d like you to do:

Oversee and lead the day to day data strategy program for the Google B2B pod and provide audience insights, targeting recommendations and data management advice to internal stakeholders and clients.

Lead, liaise and develop relationships with senior internal and client stakeholders on the Google B2B pod to implement data strategy work streams within the Pod as well as integrating and building relationships with the planning and activation teams and their processes.

Collaborating on response to briefs with the wider MFG B2B pod to ensure data strategy recommendations are integrated, whilst making sure that the recommendations are clear to understand and that any technical terms are explained.

Lead the implementation of Google’s B2B audience tools to provide audience insights and evidence to the planning and activation teams.

Lead the integration of Google’s audience data into cross-channel campaign planning and activation.

Lead and build out robust test & learn approaches, alongside Activation and Analytics, to validate hypotheses’ around the use of audience data

Be the gatekeeper for all data strategy projects/workflows in your team, ensuring tasks keep moving forward and working to unlock any blockers.

Lead the team in aligning EMEA data strategy efforts with global initiatives across NA and APAC, demonstrating consistency in our approach backed by clear impact on the client’s business.

Maintain oversight of the data partner market, helping Planning and Activation teams navigate through evaluations, tests and onboarding where applicable.

Play an active role in upskilling the agency’s overall audience management capability by providing training, and sharing thought leadership. As well as giving advice on audience segmentation, tagging strategy, measurement etc, occasionally in markets other than your own.

Provide thought leadership to internal and external Google B2B stakeholders across various topics such as Martech, and/or digital industry updates.

Lead data strategy R&D, helping to create tools and/or processes that help improve data throughout the agency. Imparting out-of-the-box innovative thinking that can be pivoted into new best practices

Directly responsible for managing 1 or 2 team members

Be an active participant in the global data strategy project workstreams

A bit about yourself:

Expertise:

7+ years digital experience working in data strategy, digital/audience planning, ad tech, analytics or programmatic roles.

Strong knowledge of advertising technology, DSP’s, and data/customer management platforms.

Expert on Google Ads and the Google Marketing Platform (Google Analytics, DV360, SA360, and Campaign Manager)

Ability to form strategies on how data should be used in campaigns, from targeting to tracking and how to improve flows and decision-making processes

Strong analytical skills and a natural affinity for numbers; You must be able to analyse raw data, draw conclusions and develop actionable recommendations.

Previous B2B experience

Experience with Google Analytics / GA4

Experience with CDPs such as Bloomreach and/or with Data Clean Rooms like Liveramp.

Experience with social platforms, and ad serving knowledge.

Experience with App technologies such as SDK, Mobile Measurement Partners (Appsflyer, Adjust, Firebase) and prerequisites for activation campaigns

Strong presentation skills and ability to confidently explain digital terms to others, make the complex simple. Good storytelling skills.

What you can expect from EssenceMediacomX

EssenceMediacomX’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacomX employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.

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