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- Google Analytics, to be able to measure traffic and performance of the service;
- Google Ad Manager, to be able to provide advertising of products or services that reflect your use of the service;
- Google or Facebook, to enable you to sign in using your Google or Facebook account.
- Gigya, to enable you to sign in using your email.
- Hotjar, to be able to measure user experience and performance of the service
- Rolex, to be able to show a branded clock from Rolex.
European Tour
Head of CRM & Fan Engagement page is loaded Head of CRM & Fan Engagement Apply locations GBR Wentworth Office time type Full time posted on Posted 3 Days Ago job requisition id JR-328
The European Tour group is one of the world’s pre-eminent golf organisations. We are responsible for running the world-famous DP World Tour, Legends Tour, Challenge Tour and G4D Tour (golf for the disabled). We also organise, alongside the PGA of America, golf’s greatest team contest - the Ryder Cup.
About the role:
We are seeking a dynamic and strategic individual to join the Marketing Department as Head of Fan Engagement, to lead the Fan Engagement team.
The Head of Fan Engagement role at European Tour group will strategically lead and execute initiatives that enhance the relationship between the organisation and its fan base. This includes developing and implementing a comprehensive fan engagement roadmap & CRM strategy to optimise fan interactions, fostering a sense of community and engagement, and leveraging data-driven insights to personalise and improve the overall fan experience as well as delivering commercial value to the wider business.
The role aims to strengthen brand loyalty, increase fan satisfaction, and contribute to the overall success of the DP World Tour and Ryder Cup Europe by creating meaningful connections with its audience.
- Location – Wentworth, Virginia water, Surrey (Hybrid)
Key Responsibilities:
- Own the fan engagement strategy and roadmap to enhance the overall fan experience across membership, gaming and new product development.
- Manage and oversee the implementation of the fan experience and journey on and off-site in collaboration with key departments.
- Identification and implementation of new and/or enhanced fan engagement touchpoints to deepen engagement and generate new revenues.
- Own the CRM strategy to enhance fan communications and deliver against target KPIs.
- Drive data-driven insights to segment and target audiences effectively.
- Develop and maintain a content strategy that resonates with diverse fan demographics.
- Identify and implement new approaches and capabilities to enhance personalisation across existing and any new channels, working closely with internal Technology and Content teams to do so.
- Oversee and identify opportunities to integrate sponsors and partner brands & activations into our fan engagement initiatives.
- Collaborate with multiple external agencies and suppliers that focus on creative design, translations, product development and real-time personalisation.
The Ideal Candidate:
- Strategic mindset with the ability to translate ideas into actionable plans.
- Proven experience in developing new fan centric products that deliver tangible business impact and / or commercial growth.
- Experience in developing and implementing CRM strategies.
- Proven experience in being accountable for, and managing, budgets and 3rd party contracts.
- Familiarity with CRM tools, marketing automation, and data analytics.
- Strong interpersonal and communication skills.
- Demonstrated leadership skills and experience managing a team.
- Experience working closely with top-tier sponsors and partners.
- Bachelor’s degree in marketing or a related field; master’s degree is a plus.
- Proven experience in CRM and fan engagement roles, preferably in sports.
- Ability to adapt to a dynamic and fast-paced environment.
- Willingness to stay updated on industry trends and emerging technologies.
- Understanding of the unique dynamics and expectations of sports fan engagement.
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options. We are/strive to be a family friendly and inclusive employer.
The European Tour group promote diversity, equality, and inclusion. We ensure that we make employment decisions by matching our business needs with skills and experience of candidates, regardless of anything.
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