Marketing Manager

2 weeks ago


Chippenham Wiltshire, United Kingdom V12 Footwear Full time

Job Description

We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive brand awareness and lead generation within the B2B safety footwear sector. The successful candidate will be responsible for developing and executing marketing strategies to attract potential B2B clients and end users while maintaining alignment with business goals and objectives.

Key Focus and Core Responsibilities:

- Provide management and direction to the marketing team, fostering a collaborative and high-performance culture.

- Set clear objectives, KPIs, and targets aligned with business goals, and ensure accountability for results.

- Manage and report on the Marketing Budget ensuring maximum ROI while adhering to budget requirements.

- Develop and execute lead generation strategies to attract potential B2B clients and end users, leveraging various channels such as telemarketing, digital marketing, email campaigns, events, and partnerships.

- Measure and analyse lead generation for continuous improvement and increased ROI.

- Analyse market trends and customer insights to identify new opportunities for lead generation in line with business growth goals.

- Collaborate with the Sales Team to create Account Based Marketing plans and execute support required.

- Plan, execute, and optimize integrated marketing campaigns targeted towards B2B clientele, ensuring alignment with brand messaging and business objectives.

- Monitor campaign performance metrics, analyse data, and implement adjustments to maximize ROI and effectiveness.

- Oversee all communication channels, including website content, social media, email marketing, and PR initiatives, to maintain a consistent brand voice and messaging.

- Collaborate with internal teams to ensure alignment of marketing communications with product launches, promotions, and other business activities.

- Lead the development of marketing collateral, sales materials, presentations, and other assets tailored to B2B audiences, showcasing product features, benefits, and value propositions.

- Work closely with creative teams, agencies, and vendors to ensure timely and high-quality delivery of marketing assets and website developments.

- Develop strategies to increase brand awareness and market penetration within the B2B safety footwear sector and end users to drive demand back through PPE distributors.

- Monitor brand sentiment and market trends to proactively adjust branding strategies as needed.

Qualifications

  • Bachelor's degree or equivalent experience
  • 3+ years' experience in marketing
  • Experienced in managing a small team
  • Strong verbal, written, and organizational skills
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