Head of Marketing

3 weeks ago

Wiltshire, United Kingdom Rocking Zebra Full time

Head of Marketing & Communications
- Strategic integrated Head of Marketing
- Proven track record of delivering compelling ABM Digital marketing campaigns
- Leading comms, content and events through leadership programmes
- Well known established business operating across most sectors
- Profit for good, Will suit integrated marketing experience from B2B or B2C backgrounds

The Head of Marketing & Communications is accountable for the development and delivery of the strategic marketing plan, supporting the acquisition, engagement and retention of customers.

Managing a team of marketing specialists, the Head of Marketing and Communications will work closely with the Director of Marketing, wider senior stakeholders and the central marketing and communication teams in order to deliver to identified KPIs - timelyand within budget.This is a collaborative team who work flexibly with a ‘can do attitude’, always thinking ‘how could this be better?’.

Key Responsibilities:

- Responsible for all aspects of the Marketing department, implementing comprehensive marketing strategies to support innovation and growth;
- Lead a small team of marketeers in identifying the latest trends and technologies affecting our industry and customers in different specialisms within vertical sectors;
- Work with the Product team to successfully segment the market with different audience personas and customer groups, developing targeted value propositions and approaches;
- Plan, own and implement integrated digital campaigns to generate leads and drive acquisition
- Work closely with the Director of Communications to develop a communications plan, using different channels and tools to drive participation;
- Develop partnership / account-based marketing campaigns for enterprise customers and strategic partners;
- Create and own marketing plans for corporate partnerships;
- Develop retention and engagement strategies
- Create and lead an events and content programme to support acquisition and engagement;
- Work in partnership with the brand team to ensure our brand programme supports objectives;
- Measure and report performance of campaigns and assess against goals (ROI and KPI);
- Collaborate with internal teams to optimise user experience;
- Evaluate and improve the customer experience across multiple channels and touch points;
- Control budgets and allocate resources appropriately;
- Develop strong working relationships with key teams across the business; in particular those with a strong dependency on the success of marketing activity;
- Continually looking at ways to make improvements to systems, processes, and procedures;
Experience
- Working experience in a strategic marketing role
- Leading and managing a team of marketing professionals
- Experience of planning and delivering external communications
- Experience in leading and managing integrated digital lead generation campaigns using a range of channels and tactics, including SEO, social media, display advertising, sponsorship
- Demonstrable experience of content generation, content marketing
- Events management (in-house and external)
- Owning and managing a marketing budget and delivering strong ROI
- Reporting against ROI and KPI targets to key stakeholders
- Digital marketing, including A/B and multivariable experiments, ad serving tools, setting up and optimising google AdWords campaigns
- Knowledge of Account-Based Marketing principles and practice
- Sound knowledge of communications best practice and principles
- Excellent leadership and organising skills
- Analytical and creative thinking
- Strong collaborator
- Excellent communication and interpersonal skills

If you feel that this is the job role that you are looking for then we are keen to speak with you as soon as possible.

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