National Account Manager

4 weeks ago


Trowbridge Wiltshire, United Kingdom apetito Full time

apetito is the UK's leading food supplier to the health and social care sectors serving more than 600 care homes, 500 hospitals, as well as 200 education settings. Our meals are expertly crafted by our dietitians and chefs, and then frozen to lock in the goodness. For over 25 years our sister company Wiltshire Farm Foods has been cooking and delivering over 300 different delicious frozen meals to our customer's homes.
The healthcare team are experts in the field, with a wealth of operational, managerial, and training experience and knowledge both within apetito but also from our previous roles within the healthcare industry, providing us with a thorough and empathetic understanding of our customers and enabling us to fully support their strategy and vision. We supply catering product, systems and services to healthcare organisations both directly and through contract caterers.
Through exceptional growth in the business, we are creating an additional National Account Manager role, who will be responsible for managing relationships and service delivery with a selection of blue-chip companies that we work with.
You will manage and develop a joint strategic partnership through building excellent relationships with the whole healthcare team and wider apetito team and ingrain yourself in the portfolio of your accounts. The National Account Manager will work alongside all departments within the contract caterer's business, working with their Operational, procurement, Dietetic and sales teams supporting tenders and bids for new business, demonstrating the strength of our partnership and proposition with the key aim of growing revenue in a profitable fashion and retaining the business at the end of the contract term.
The National Account Manager role is a chance to bring to life our ethics and sustainability agenda, something of great value to the NHS and to work closely with the B2B Category Manager & NPD team to develop and innovate within the product range. Reporting to the Sales Manager (National Accounts), you will be a key member of the Healthcare National Accounts Team and work very closed with Training and Operations, Catering Consultants and Marketing colleagues.
We are looking for an ambitious individual with a growth mindset, exceptional relationship skills, and the ability to engage from hospital kitchen to the boardroom. Within the joint Contractor and apetito strategy there will be clear objectives, projects, and growth targets for the National Account Manager to deliver with outstanding execution.
apetito colleagues are driven by a passion for service, dedicated to feeding some of the UK's most vulnerable people and offering delicious and nutritious meals to our customers.
We proudly support British food and farming, focusing on using the best ethical and sustainable produce. This is in alignment with our goal to reach Net Zero by 2040.
At apetito, we value inclusivity and diversity as it empowers people from different backgrounds to contribute innovative ideas. This role is home-based covering operational Hospital sites and Head Office locations across the whole of the UK so will involve early starts, late finishes and overnight stays.
As such a company car is provided.
Annual bonus
~ Generous matched pension contribution
~ Life assurance
~ Company perks and discounts

The National Account Manager will have responsibility for a selection of major National Accounts, looking after their day-to-day management, sales growth development, margin growth and overall retention of all our sales and the contract.

Working to the agreed contract and KPI's the National Account Manager will ensure that apetito deliver its ongoing commitments in a timely and customer focused manner.
Organise and drive Monthly Strategic Review Meetings with the contractor's central teams, also attend and support site meetings within their operations, looking on how they can develop joint initiatives for the future, to include key stakeholders form both businesses.
Ensure the targeted margin of the account is achieved throughout the contract. Working alongside the contractor in bids to generate new business and achieve budgeted targets for sales growth and profit. Execute and deliver projects to continuously deliver competitive advantage and ensure our offer is unrivalled in the market. We expect the National Account Manager to work with speed & agility and to collaborate with multiple stakeholders, internally and externally.
Network across the contract caterer's estate, with their clients and internally within apetito. Building up exceptional relationships and communication skills will be fundamental to capitalise on the opportunity we have as their chosen partner. It will be essential for key stakeholders within apetito to work alongside you to deliver strategic projects.
Working in conjunction with your apetito colleagues especially those within the healthcare team, ensuring retention of the sales in the current portfolio's. Maintaining contract caterer's when up for renewal, so we remain the clear choice as their ongoing and future partner.
The National Account Manager may be asked to work on other account development, critical business unit projects and strategic healthcare priorities.
Qualifications/Personal Qualities
Extensive experience of managing large accounts and complex customers
Previous success in coordinating & managing large projects and implementation of key actions/decisions
Extensive commercial experience in a B2B environment
Proven experience of achieving and exceeding sales targets - a focus on target achievement
Agile communication and presentation skills - able to engage and build trust at all levels of the business, from board room to kitchen
Proactive approach to time management and prioritisation to manage a complex workload effectively
Project management experience
Formal Sales training
Clean or virtually clean driving license
Advanced Food Hygiene
Personal Qualities:
Demonstrates a passion for service.
Driven to deliver on short term goals and long term visions.
Driven by building strong long-term business and financial targets


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