Key Account Manager

2 weeks ago


Watford Hertfordshire, United Kingdom JS International Ltd Full time

We are a leading Golf Brands distributor in Europe. Currently recruiting for a Sales and Marketing Executive in Watford to work with our team
To phone regularly ,manage & grow a database of buying trade customers
To meet targets set for buying customer list reviewed on a quarterly basis
To liaise with Trade/Consumer golf magazines to ensure that articles are submitted on a regular basis for features to ensure that JSI brands and products are marketed effectively and also regular digital marketing
Social Media Marketing Across Twitter, Instagram, Facebook & Linkedin
AMS Amazon Marketing
To work with marketing teams of Online Retailers to promote our brands
Regular sales & marketing reports to be sent to sales director
Selling - full range of golfing products
Sell to - Pro shops, retailers - basically any business that sells golfing gifts and products so fairly wide open
300 accounts to manage and look after
Understanding of golf and golfing products
Must be able to commute on a daily basis to Watford (8-5 hours Mon-Fri)
Methodical approach to sales
Understanding of golf as a whole
Work closely with directors to create a marketing plan for the calendar year that will effectively increase brand awareness and sales of both trade accounts and end consumers.
Negotiate with trade and consumer publications for the best possible rates and editorial features that include a mix of both online and offline advertising.
Build relationships with editors to help increase brand presence in several publications.
Liaise with the in-house graphic designer to create adverts for the year for a number of different brands.
Produce monthly press releases to send to trade and consumer magazines for optimum exposure of JS Internationals brands.
Update the website with information and PR.
Knowledge of SEO would be beneficial to increase the companys website traffic and presence on search engines.
Create PPC and Amazon advertising campaigns.
Take control of any ad hoc marketing work that needs to be carried out throughout the year.


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