Retail & Trade Marketing Manager

3 weeks ago

London, United Kingdom Knewin Full time

About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
As the EMEA Retail Sales Trade Marketing Manager you will lead in developing and implementing omnichannel trade marketing strategies that are fully aligned with the brand strategy. You will drive the translation of trade marketing strategy to tactics, including resource allocation, identify optimal omni-channel engagement activities to appeal to customers , shopper and consumers by understanding their needs.
This position works out of our Maidenhead location in the EURISA Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, Glucerna and ZonePerfect – to help get the nutrients they need to live their healthiest life.
Lead Omnichannel Trade Marketing Strategy development to attain defined business objectives throughout product categories in region
Develop and execute the Omnichannel Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget
Support the Marketing efforts regionally through training and education initiatives to help the customers improve the conversion rates and drive demand generation
Driving retailer execution alongside local trade marketing & key account managers to improve of retailer and consumer satisfaction levels
Develop and define ROI benchmarks to drive sales & margin efficiencies
Lead defining key metrics and KPIs for both online and instore for local trade marketeers & account managers
Proven digital marketing experience
Excellent cross-functional working experience
Strong evidence of project management competency and proven track record of delivering on time and within budget
Experience of nutrition supplement industry or appropriate marketing/business sector is preferred
Educated to degree level and/or equivalent qualification with relevant commercial experience.
Use Excel, SAS, SPSS, ASAP utilities, or other tools to discover /analyse potential patterns and correlations to support the marketing efforts
As you would expect from a global healthcare company, we offera fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at , on Facebook at and on Twitter @AbbottNews.
WORK SHIFT: Standard TRAVEL: Yes, 20 % of the Time MEDICAL SURVEILLANCE:

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