EMEA Retail Sales Trade Marketing Manager

4 weeks ago

London, United Kingdom Abbott Full time

The Opportunity

As the EMEA Retail Sales Trade Marketing Manager you will lead in developing and implementing omnichannel trade marketing strategies that are fully aligned with the brand strategy. You will drive the translation of trade marketing strategy to tactics, including resource allocation, identify optimal omni-channel engagement activities to appeal to customers , shopper and consumers by understanding their needs.

This position works out of our Maidenhead location in the EURISA Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, Glucerna and ZonePerfect – to help get the nutrients they need to live their healthiest life.

What You’ll Do

Lead Omnichannel Trade Marketing Strategy development to attain defined business objectives throughout product categories in region

Develop and execute the Omnichannel Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget

Support the Marketing efforts regionally through training and education initiatives to help the customers improve the conversion rates and drive demand generation

Driving retailer execution alongside local trade marketing & key account managers to improve of retailer and consumer satisfaction levels

Develop and define ROI benchmarks to drive sales & margin efficiencies

Lead defining key metrics and KPIs for both online and instore for local trade marketeers & account managers

Support development of selling stories as we accelerate our distribution in Europe

Required Qualifications

Proven trade marketer/ category shopper insight experience

Proven digital marketing experience

Excellent cross-functional working experience

Strong evidence of project management competency and proven track record of delivering on time and within budget

Experience of nutrition supplement industry or appropriate marketing/business sector is preferred

Educated to degree level and/or equivalent qualification with relevant commercial experience.

Use Excel, SAS, SPSS, ASAP utilities, or other tools to discover /analyse potential patterns and correlations to support the marketing efforts

As you would expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.

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