E-commerce and Digital Marketing Specialist

4 weeks ago


Slough Berkshire, United Kingdom JAM IT Consultancy Ltd Full time

The Digital Marketing Specialist oversees all digital marketing programs to generate inbound inquiries and the nurture of these to progress to Marketing Qualified Lead (MQL) status.
Digital Presence
Plan and implement a digital strategy that feeds into the wider objectives of the Marketing department and the company as a whole
Represent the company on all appropriate digital channels and maintain profiles on each one with relevant and engaging content
Ensure that all digital channels and materials adhere to the company’s brand guidelines and align with the agreed messaging
Manage the company’s LinkedIn sponsored updates account, including designing graphics, writing content, creating landing pages, defining audiences, and A/B testing of variations in order to optimise results
Manage the company’s Google Ads account, including researching keywords, writing ads, analysing results, and continually testing and optimising Ads for increased click rates
Work closely with the content team to plan digital distribution campaigns around upcoming content releases
Work with the website team to optimise website landing pages for digital campaigns and build pages around lead generation forms
Manage administration of the company’s Marketing Automation platform (Act-On)
Manage and maintain the marketing databases, uploading contacts from various sources, ensuring data is high-quality and up-to-date, and segmenting the databases effectively to optimise nurture programmes
Design, write, and send attractive, relevant, and engaging personalised outbound marketing emails designed to deliver key messaging and content to nurture contacts through the marketing funnel



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