Student Coordinator

4 weeks ago

Edinburgh, United Kingdom HC-One Ltd. Full time

As an Admissions Co-ordinator at HC-One you’ll be responsible for driving new and existing business into homes across the area, whilst building and sustaining high occupancy in line with the homes’ commercial strategy with an emphasis on private pay admissions and public pay admissions with a 3rd party top-up.
Develop and implement sales, marketing and awareness programmes that ensure high levels of awareness and profile of the home within the local community; specifically, amongst the target market who will have the personal and family financial means to be a private fee payer.
Generate Resident enquiries through networking in the local community and supporting the enquirers throughout the process from maintaining regular contact, arranging viewings and assessments, conducting tours, welcoming those who choose to live in the care home as they are admitted and liaising with them and their families throughout their stay.
Organise events in the care homes in the area that are appropriate to the target audience so that they attract local private pay Residents to enquire to the home and position it as a first-choice care home within its local community.
Local networking to identify key local public opinion leaders, influencers and referrers and building up contacts databases to support you in promoting the home i.e. people you will invite to events, send newsletters to, meet in the community.
Identify local community publications that are read by the same target audience we are promoting our care homes to.
Set out a route for visitor care home tours and ensuring a high standard, quality view bedroom is available.
Work with the central marketing team to arrange for advertising, mailshots and other local awareness campaigns that will help generate enquiries across the care homes you support.
Youwill carry out training within the Care Home to ensure enquiry capture both in and out of office hours is being achieved by care staff. Visit local health and social care settings, community organisations and other influencers to build relationships that will generate enquiries developing an inner and outer circle of contacts to achieve this.
Work closely with the wellbeing coordinators to organise events within the homes to the benefit of Residents to help them live fulfilling and meaningful lives. Youwill research local advertorial opportunities to ensure the Care Homes are achieving maximum exposure within the relevant catchment areas. Use your hospitality or customer care skills to ensure staff are given training in the delivery of the expected standards. Generate content for home level social media pages, building links, and awareness, ensuring regular content features.
To provide training to appropriate colleagues on ‘how to take a good enquiry’ and ‘how to arrange and deliver a professional tour the home’
Monitor daily financial budgets, occupancy (funded vs private pay) and enquiries. You will also have to complete weekly/monthly reports detailing the day-to-day movements within the care home and its effect on the enquiries/occupancy/financial status of the care home.
Generate positive news stories and write up for sign up and sign off.
Monitor and interpret management information undertaking comprehensive analysis to highlight and identify commercial successes and opportunities.
You are expected to comply with HC Ones policies and procedures for health, safety and hygiene at all times. All colleagues are required to attend safeguarding training appropriate to their role and to undertake additional training in associated areas. 25 days annual leave
~ GP online - providing around the clock GP consultation via an interactive app - available to you and your children under 16
~ Colleague discounts – Access to over 1600 high street discounts including carefully selected discount partners
~ Wellbeing - free of charge access to an independent and confidential Employee Assistance Programme. This gives Colleagues and their family access to 24/7 365 support for a whole range of issues including physical, mental and financial issues

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