Communications Manager

3 weeks ago

Bracknell Berkshire, United Kingdom Syngenta Group Full time

Syngenta Group is one of the world's leading sustainable agriculture innovation companies, with roots going back more than 250 years. Our 60,000 people across more than 100 countries strive every day to transform agriculture through tailor-made solutions for the benefit of farmers, society and our planet - making us the world's most local agricultural technology and innovation partner.
The Head of External Communications is a senior global position within the Communications Leadership team. This role requires establishing, enhancing, and fostering relationships with key business and financial media channels.
The Head of External Communications is responsible for providing strong and effective support to both Global and BU leadership teams and ensuring consistent engagement with key stakeholders. Additionally, the role encompasses crisis communications to effectively manage and respond to potential crises that may impact the company's reputation.
Develop a comprehensive plan for the company's media and press activities, demonstrating a deep understanding of the industry and the external communications environment.
Guide content creation for Media Relations, coordinating closely with other functions and within Communications (Services) to ensure consistent messaging, including thought leadership team, social media, and brand.
Collaborate with business units to effectively communicate business initiatives to the media, aligning media strategy with business objectives.
Select and manage agencies, service providers, and other third parties, such as PR agencies and media monitoring agencies.
Relationship Building
Establish a strong network with global key business and financial media, leveraging personal contacts and relationships.
Serve as the primary point of contact with media to manage media requests and secure high-level features, stories, and appearances in national, regional, and local media outlets.
Plan and propose positioning opportunities for Syngenta's leadership team, including the identification of speaking opportunities in collaboration with the Executive Communications team.
Define key performance indicators (KPIs) in close alignment with the business and continuously adjust and improve media plan based on monitoring results.
Crisis Communications
Oversee the development and implementation of a crisis communications plan to effectively manage and respond to potential crises.
Collaborate with key stakeholders, including Legal, HR, and relevant business units, to develop crisis management plans and ensure communication consistency.
Provide guidance and support to leadership team members and spokespeople on crisis communication best practices and protocols.
Monitor and assess the reputation impact of potential crises, proactively identifying emerging issues and recommending proactive communication approaches.
Oversee the creation and dissemination of crisis communications materials, including press statements, Q&As, and internal communications, ensuring alignment with the company's messaging framework.
Conduct post-crisis evaluations and integrate lessons learned into future crisis communications strategies and plans.
Develop the capabilities of the team through training, coaching, and mentoring.
Design and manage training programs for key business leaders as required to support the strategy, such as media training and presentation skills training.
Bachelor/ Master's degree; professional qualification in Social Science, Politics, Political Science, Mass Communications or related experience
Profound professional experience with journalism, media exposure / management and integrated strategic communications
Strong networking skills and a well-developed reliable professional network in international media landscape.
Understanding and knowledge of markets, media, regions and cultural differences / preferences to effectively manage communications.
Strong intercultural skills coupled with international work experience.
Strong command of the English language; other European language is an added advantage.
Flexibility and willingness to travel (20%)
Interest in building internal people capabilities.
Ability to present complex business ideas and strategies succinctly and persuasively at the senior executive level.

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