Performance/ Digital- Media Planning- Senior Executive

3 weeks ago

London, United Kingdom EssenceMediacom Full time

EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.
Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in flight cross-channel optimisation & reporting and post-campaign analysis. The role is split across the ITV and Financial Times accounts, with 50% of time allocated to each client.
ITV has undertaken a significant shift in its brand proposition since December 2022 with the launch of ITVX as the newest freshest streaming service. We are operating in a dynamic world where competition is high and consumes want strong content to watch and talk about. We have increased budgets significantly across 2023 with £30m to drive the brand proposition o and this increase in budget will continue int0 2024 with an increase on this figure with a new outcomes-based approach to drive the business forward. The focus of the role is on performance, using ITV content to reactivate users to log in to the site, drive streaming hours and upsell to a premium subscription.
The Financial Times is one of EMX’s most longstanding clients, in which time we have developed a strong relationship where they trust and encourage us to show out-of-the-box thinking to deliver on ambitious targets for subscription growth and brand growth. The core focus for the FT is B2C subscriptions, using digital channels always-on throughout the year – as a result, forecasting, performance planning and data evaluation are central. In addition, we run 2-3 larger Brand campaigns per year (using channels such as OOH & CTV), so there is a good mix of Performance and Brand Planning in the role.
The Media Planning Manager is responsible for working hand-in-hand with Activation to ensure client budgets are used optimally via effective planning, in-flight cross-channel optimisations and insightful post campaign analysis to inform future campaigns. They support senior team members on the day-to-day management of media plans and their proper implementation, working to fulfil agreed media objectives in the context of changing market conditions. They demonstrate strong working knowledge of the overall media landscape and available research, using these to inform planning recommendations.
Support senior media planners to manage tasks within the team, working more independently on smaller campaigns and liaising closely on larger projects.
Conduct research to determine and support planning recommendations.
Maintain the testing plans and supporting material.
Collate and quality assure in-channel Activation reports, and develop insights and recommendations for the weekly cross-channel report.
Contribute to client presentations and manage relationships with junior clients.
Take responsibility for the collaboration and delivery of creative specs
Train and manage Media Planning Execs to deliver high quality of output.
Understanding of industry standard media research tools (e.g. Sound written and verbal communication skills, with the desire to learn and advance.
Excellent organizational skills, close attention to detail and ability to quality control work.
Experience with planning activity for emerging markets is beneficial
Motivate junior team members, leading by example while teaching new skills.
Proven experience in media at Senior Executive level, with solid understanding of the principles of marketing and advertising
We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. We are an equal opportunity employer and value diversity at our company.

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