Marketing Communication Specialist

2 weeks ago

Milton Keynes Buckinghamshire, United Kingdom Daimler Trucks North America LLC Full time

Job Description - Marketing Communications Specialist (MER0002S1O)
Marketing Communications Specialist Group : Daimler Truck AG
The Mercedes-Benz Trucks brand is known for its top-class product and service quality, cost-effectiveness, reliability, and sustainability, as summed up by the slogan “Trucks you can trust.” Repeatedly, the pioneering spirit at Mercedes-Benz Trucks has generated ground-breaking innovations, from autonomous driving to active and passive safety systems.
As our Marketing Communications Specialist, you will manage National and Dealer marketing communication programmes across the Mercedes-Benz Trucks, FUSO & Fleetboard brands .
Work with Head of Marketing Communications to produce annual plan for responsible marketing programmes in line with respective internal and Daimler Truck AG departments that support the brand objectives of the business and adhere to the agreed financial budgets.
Accurately record, measure and report allocated marketing spend by activity and undertake monthly budget spend reviews with Brand Controlling and Head of Marketing Communications.
Manage, deliver, and evaluate brand and product campaigns for responsible programmes in line with national strategic objectives. Develop and implement suitable UK specific materials to supplement centrally produced assets in line with budgetary requirements.
Work collaboratively with Product Management to understand the segmentation opportunities and align marketing activity for optimum return on investment. C reate the Dealer Localised Campaigns and Templates using permitted systems regular campaign updates and supporting marketing materials with Dealer Marketing Managers.
Work collaboratively with Events, PR and Digital functions of the Team to align brand messaging across all channels.
Identify opportunities for greater brand awareness and customer communications across relevant touchpoints.Develop proposals to include relevant research to support decision making process to optimise market penetration.
Develop strong relationships with supporting agencies to ensure optimum service delivery for the business. Support the Head of Marketing Communications with agency briefings and performance reviews.
Track KPIs for all marketing activity associated with designated area of responsibility.
Working collaboratively, you will provide regular updates to the Marketing Team on Dealer: Engagement, planning, compliance, sales, and trends.
Ø Previous marketing experience to include the creative and production processes.
Ø Recognised marketing qualification desirable, but not essential.
Ø Educated to degree level or equivalent work experience.
Ø An understanding of the wider marketing and media landscape and sourcing relevant data andinformation.
Ø Advanced IT skills –Excel, Powerpoint and Word required.
Ø Excellent written, verbal communications, interpersonal and organisational skills.
As well as the opportunity to work for a great business who are passionate in everything that we do, we will offer you a competitive salary and discretionary bonus structure. We also hope you will love our products as much as we do, with access to our colleague’s car schemes. On top of that, you will be able to join our pension scheme and you will get a flexible benefit pot that can be used to find the benefits that are right for you .
We are here to support you - we offer access to colleague wellbeing resources, including an Employee Assistance Programme and Mental health First Aiders. What's more, we will also encourage your development, with the training and knowledge you need to reach your potential.
O nce you click apply, we will take you through to the Daimler (our parent company) careers portal. Don't forget to follow us on LinkedIn @ Mercedes-Benz Trucks UK Ltd.
We care about your personal data. The General Data Protection Regulation provides you with more control and by submitting an application to us; we consider this to be an agreement to process your personal data in support of our recruitment and selection process.
Data categories that we process in relation to your application are the ones that you provided as part of the application process. We process your personal data in relation to the application, in accordance with the legal requirements. Recipients of your personal data within our company are the managers of the specialist unit in charge of filling the position and the responsible colleagues from HR.
Your application data is held within our secure application tracking system called Taleo – you will be given access to a candidate zone in this system where you can monitor and manage your application and see status updates. We will communicate with you, by email or phone throughout the recruitment process so that we can keep you updated and inform you of your progress through the recruitment process. We limit the storage of your data to the necessary period. If you have any questions about any matter relating to data protection or the personal data that we process about you for the purpose of personnel recruiting, please contact the Chief Officer of Corporate Data Protection for the Daimler Group at the following address: Daimler AG, HPC E600, 70546 Stuttgart, data.protection@daimler.

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