Piano Marketing Specialist

1 month ago

Milton Keynes Buckinghamshire, United Kingdom YAMAHA MUSIC EUROPE GMBH (UK) Full time

An incredible opportunity has presented itself at Yamaha Music Europe UK within the MI Strategy Division.

This role requires a flexible approach to working, including a degree of travel around the UK and into Europe,working from home and our offices based in Milton Keynes.

The ideal candidate will be part of a motivated marketing team, responsible for developing and implementing marketing campaigns which supports the key areas of our piano line up. In addition you will collaborate with the sales team and dealers to ensure your marketing deliverables support innovative promotional offering.

If you have a background in professional marketing with a passion for Pianos, then this role could be for you.

 

Key Responsibilities 

  • Working with DA Specialist to report on Dealer Activity and ROI.
  • Working in the field with our Dealer network and YML to ensure marketing Activity and sales potential are maximized. Including regular Marketing meetings with Marketing Departments.
  • Work closely with key stakeholders including Sales & Marketing Director, Sales Manager, Sales Team and Internal teams with all actions and progress, gaining feedback insights.
  • Service local UK Artist Rosta including Artist Requests, instrument placement, promotion opportunities, Brand Presence. 
  • Implement product launches into the Dealer Sales Channel
  • Support internal and external staff with in-depth product knowledge through regular training sessions and circulation of product information.
  • Develop the marketing strategy to generate sales across all relevant market sectors with clear calls to action.
  • Identify/Review any new opportunities in alignment with HQ.
  • Support Globa/International Artist requirements as requested by other area and ensure promotional opportunity are optimised.
  • Ensure Activity is in line with pan-European strategy and meets all KPI and targets set by HQ.
  • Responsible for planning, controlling and reporting the marketing promotional budget for the UK.
  • Responsible for the control of all Loan Stock, ensuring they are handled efficiently, within budget with no overdue cases.
  • Responsible for the control of all Loan Stock, ensuring they are handled efficiently, within budget with no overdue cases.
  •  Responsible for the control of all FOC, ensuring they within budget and ROI is maximised and reported.
  • Monitor the UK market, including competitor activity, in order to identify changes and opportunities and adapt Yamaha strategies accordingly.
  • Implement the marketing strategy to generate sales across all relevant market sectors with a measured return on investment.
  • Support our European HQ and other European branches through the sharing of best practice and proactive communication.
  • Creation of Assets when required to support the Marketing output, making sure all branding adheres to Yamaha Visual Identity and Brand considerations.
  • Work alongside the Digital Marketing Specialist to ensure all Marketing Activity has optimised Digital Reach.
  • Plan physical event activity for selected products including Shows, Exhibitions, Demo's, Instore Events etc. This includes content, style, layout, timing, targets and measurables. Brief Events Specialist to implement and attend where appropriate.

Qualifications

  • 1- 2 years' of marketing experience
  • Excellent writing and communication skills

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