PR Director

3 weeks ago


London, United Kingdom Rakuten Kobo Inc. Full time

Director of Public Relations page is loaded Director of Public Relations
Apply locations London, United Kingdom time type Full time posted on Posted 5 Days Ago job requisition id 1019029 Job Description:
Director, Public Relations, Rakuten International

 
Rakuten International is looking for a creative, self-motivated and polished public relations professional to join our growing communications team. You will be part of a team that functions as an in-house agency to support Rakuten International’s portfolio of companies, with a primary mission of supporting B2C and B2B public relations for Rakuten Viber, one of the world’s leading messaging apps. You will also lend occasional support to other Rakuten businesses headquartered in North America, including our ad tech business Rakuten Advertising and our Rakuten Cash Back platform.
The Director, Public Relations has experience developing and pitching stories to media throughout EMEA in support of growing brand awareness, expanding Viber’s user base, and providing reputational air cover for our B2B teams. You’ll be a strategic advocate for one of the world’s most exciting and ambitious e-commerce brands and have support from a global team of executives, marketers and fellow communications pros.
is deeply tapped into news, trends and current events; as needed, marketing leadership in other business units

 
Collaborate with Rakuten Viber marketers and PR partners to drive media relations, including garnering coverage from publications in different verticals in multiple countries, preparing and distributing news releases, facilitating interviews with company spokespeople, and capitalizing on proactive media opportunities by continually identifying fresh ways to educate audiences about Viber’s technologies and products
· Give counsel and handle public relations for other Rakuten International businesses with prominent presence in EMEA, primarily its ad tech business Rakuten Advertising
· Lead media training of public-facing executives
· Drive messaging and branding statements for businesses and ensure they are disseminated externally and across the organization and cross-functional teams
· Anticipate reputational risk issues and prepare stakeholders for escalated matters that may become public
7+ years of public relations experience, in-house and/or agency
· Experience managing multiple brands and/or products
· YOUR SUCCESS ARISES ON A FOUNDATION OF:
· Flexibility: You love the thrill of juggling multiple projects and clients simultaneously; multiple projects and shifting priorities are all part of a day’s work.
· Media Expertise: You are a creative thinker with a good sense for what could resonate with our target media. You have experience building and tending to relationships with media and key stakeholders.
· Experience: You have planned and executed PR initiatives and have the results to prove it.
· Organization: You’re a proactive planner who is comfortable working independently to manage multiple projects.
· Superior writing and editing skills: You have strong feelings about subject-object agreement, adverb usage, and writing for humans.
· TRAVEL REQUIREMENTS
· This position may include domestic air travel and occasional international travel to meet with team members and attend industry events.
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world.


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