Senior Manager, Brand Experience
1 month ago
SENIOR PERSONALISATION MANAGER (Web & App)
HYBRID – WATFORD (twice a week in the office)
This is one of the biggest names in the gaming and entertainment industry that owns some of the most popular brands in the UK
As a Senior Personalisation Manager, you will be involved in the following:
Working closely with data and the data teams to optimise touchpoints
Develop the website and app personalisation strategy to promote the businesses products and create engagement
Create briefs for the content-side of campaigns, as well as working with technical teams to optimise analysis and campaign performance
Knowledge of web and mobile app content optimisation tools is needed
Data-driven candidates will succeed in this sort of role
Discretionary bonus
Hybrid working
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