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Senior Marketing Executive

2 months ago

United Kingdom ERA (Educational Recording Agency) Full time €30,000 - €35,000

Senior Marketing Executive ERA

Salary Range: £30k - £35k p.a. Depending on experience we will consider Full or Part-time

Reports to: CEO

About ERA

The Educational Recording Agency (ERA) is a copyright licensing agency facilitating the use of TV and radio recordings in education. Our members include BBC, ITV and Channel 4. ERA supports teachers and lecturers by making it easy for schools, colleges and universities to harness the power of audio-visual broadcast material for non-commercial educational purposes.

Our growth strategy involves producing curated programmes of high-quality education resources that showcase this rich material for teachers and lecturers by themes and subjects.

To support this exciting programme, we’re looking for a bright, dynamic senior marketing executive with a passion for education to join our friendly team and help us create greater awareness of and engagement with this new phase of ERA’s work.

We are small, friendly team and offer a good range of staff benefits. These include FORA membership with free access to gyms and fitness classes at FORA sites across London, regular brunch/lunch events, participation in Cycle to Work Scheme, optional private healthcare scheme and income protection and life assurance cover (after probation period).

Job overview

As a senior marketing executive, you’ll lead on the planning and execution of ERA’s marketing and communications campaigns to promote ERA’s services. This will include increasing ERA’s social media reach and developing case studies that illustrate best practice in the use of broadcast recordings in teaching and learning. You will also liaise with colleagues on the strategic development of the content portfolio, helping to identify and meet the target audiences’ needs, and will be involved in delivering plans for content partnership growth.

You will be expected to use a broad range of marketing skills creatively in growing usage of ERA content in education, and deploy a range of marketing channels, including email, social media, digital advertising, direct mail (and more) to deliver engagement and traffic for ERA’s products.

The job is full-time but depending on the candidate’s experience we will consider part-time hours. Flexible working requests will also be considered. ERA currently operates a hybrid-working arrangement with a minimum of two days in our central London office and up to three days working from home.

Responsibilities and duties

• Plan and execute email campaigns and in-house e-newsletters, regularly reviewing and refreshing creative approach and core messaging

• Create and implement social media campaigns, producing image, text and AV content

• Plan, implement and analyse the effectiveness of digital advertising campaigns, adapting approach and messaging where necessary

• Engage with educator influencers and relevant ERA partners to enhance awareness and engagement

• Work with colleagues to understand user needs, identify strong content and create plans for new campaigns

• Help plan and implement programmes of market research

• Develop relationships Research and write case studies for the site and social media

• Generate and manage communications content for the website

• Use web analytics software to track campaign performance, report and review

• Support event management, such as CPD and webinars with teachers and other users

Skills and Experience

• At least two years working in marketing and communications, preferably in education or third sector

• Good understanding of the education landscape in the UK

• Active understanding of social media and engaging influencers

• Experience using email marketing platforms and social media planning and scheduling tools effectively

• Experience creating and executing Google and Facebook advertising campaigns

• Experience using web analytics, particularly Google Analytics

• Basic knowledge of website content management (WordPress experience preferred)

• Experience working with marketing agencies and third-party stakeholders

• Ability to multi-task priorities and handle different projects efficiently

• Excellent communication skills, both verbal and written, and the ability to communicate at all levels

• Ability to work both independently and as a team member

• Fluent in English with strong spelling and grammar

• Flexible, enthusiastic and proactive approach to work

• Good proofreading skills

• Competent user of Microsoft Office

Personal Characteristics

You will be a stickler for detail, have high editorial standards, a creative outlook, and a desire to make a positive impact in the educational world for ERA. You will also have the curiosity to seek out and deliver new opportunities for ERA through marketing and communications. We’d love someone who will really take the marketing initiative to help us grow our product portfolio.

• Confident and pro-active

• Creative and curious

• Good eye for detail and quality control

• Positive attitude

Application:

By email with CV and covering letter addressed to Helena Djurkovic, Chief Executive era@era.org.uk

Closing Date: 8am on 16th September 2024 but suitable candidates may be offered early interview slots from the week commencing 9th September 2024

ERA Website