Customer Experience Director

2 weeks ago

Peterborough Cambridgeshire, United Kingdom Tarsh & Partners Marketing Recruitment Full time

Shopper Marketing Manager - Major FMCG Food Brand
Shopper Marketing Manager – Major Food Brand
Peterborough Area - Agile/Flexible Working
Agile/Flexible working with 1-2 days/week office based
Exciting and challenging opportunity to bring your FMCG shopper marketing skills, energy and commercial savvy to this hugely well-known food business, part of a multinational food company with multiple brands.
With experience in shopper, customer or perhaps brand marketing, or maybe in an agency role, this is a super opportunity to bring your creativity and commercial savvy to a challenging new role driving shopper strategy and activation across the grocery trade. Our client is a major FMCG business with a portfolio of much-loved food brands and ingredients with incredible heritage and ambitious plans. someone who will play a key role in delivering the brand, category and customer strategic priorities, by building and executing bespoke customer activation plans for the shopper journey, in-store and on-line. This is a great opportunity to gain real autonomy and hands-on responsibility, working on a brand used in tens of millions of kitchens across the UK.
Supporting the development and implementation of holistic Shopper Marketing plans and Joint (Customer) Marketing Plans for key retailers.
Ownership and delivery of full through the line strategic & targeted solutions through a clearly defined Shopper Marketing Strategy
Building strong agency links and understanding the latest merchandising options that are available within each retailer.
Supporting the development and activation of customer strategies with bespoke activation plans, working alongside the commercial team.
Supporting the development of customer Joint Marketing & Business Plans to build customer relationships and engagement.
Partnering with Finance and Marketing to develop a ROI process, using this to prioritise and measure activity.
Supporting the brand team to ensure the most effective shopper activation plans are developed, supporting budget negotiations.
Developing high-quality and compelling selling stories for the trading teams for all branded initiatives.
Championing seasonal events in-store, including category understanding and shopper activation through the line, working closely with the Category Management team.
Using Nielsen and retailer EPOS data to understand the ROI of shopper activations and promotions.
Marketing
Developing close working relationships with the Marketing team to ensure all shopper plans are aligned with brand objectives.
Gaining a robust understanding of optimal shopper marketing tools and techniques for each of the brands.
Working in partnership with the Digital Shopper Marketing Manager to ensure seamless customer execution on-line.
This role is a fantastic opportunity for someone looking to develop their career in FMCG, with lots of potential for growth for the Shopper Marketing function and for personal career development.
Robust shopper, customer or category marketing experience working on major FMCG brands, ideally with experience of retail and on-line shopper campaigns.
Commercial savvy and a good grasp of the grocery retail environment.

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