Senior Brand Manager
2 weeks ago
Job Description
Senior Brand Manager/ Head of Brand
Beauty & Wellness Brand - £65,000 +
Fully remote
We are delighted to be partnering with a fantastic Beauty and Wellness brand that are seeking a Senior Brand Manager to revolutionise their brand. Our client Is looking for someone who has extensive experience within the Beauty space (Haircare would be desirable) and can implement strategies and brand plans to maximise growth opportunities UK and Globally.
We are looking for someone to:
- Develop a market brand strategy based on insight that drives brand awareness.
- Develop and own marketing plans that support the strategy of the brand and create innovative and exciting campaigns and activities that increase reach and engagement.
- Develop engaging brand campaigns that drives ROS for retailers
- Evaluate all key marketing activities and extract key learnings & improvement opportunities.
- Maintain and grow PR and Influencer relationships across the UK to increase brand awareness amongst targeted consumers, maintain brand credibility, and grow social proof.
- Ensure that targets for brand pricing, volume & value sales and profit are agreed by managing the marketing investment budget within agreed limits to deliver/brand business objectives.
- Be responsible for product messaging and wider brand story-telling, with a focus on driving competitive advantage through identifying business opportunities, market insights, consumer behaviours, social trends and conducting detailed competitor reviews.
- Ensured all creative briefs integrate rich consumer, cultural and category insights to unlock brand growth.
Our client is looking for:
- Significant strategic level of marketing and brand experience, significant experience in Beauty & Wellness.
- Knowledge of UK Market essential, European Market knowledge preferable.
- Evidence and experience developing 360 brand campaigns including: ATL, Digital, Social, Activation, BTL, Media Buying and PR.
- Someone with a with a challenger mindset, that will help us to carve out a unique space in the market and employ a challenger brand strategy.
- You will have a critical understanding of brand media, media effectiveness and long-range planning.
- You have line management experience and you enjoy supporting people to reach their full potential.
- You’re naturally collaborative and a confident communicator.
If you have extensive experience within the Beauty & Wellness sector and are ready to apply your skills to leverage this fantastic brand, please do apply today.
Impact is an inclusive agency committed to building diversity in the Media and Creative Industries. If there are any adjustments required, to enable a more accessible experience, please do not hesitate to let us know. Representing a diverse talent pool and creating a safe space for all our candidates to shine is at the heart of what we do.
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