Communications Manager

2 weeks ago

Manchester, United Kingdom Group M Worldwide Inc. Full time

Media Planning, Implementation & ActivationManchester,United Kingdom
The planning team are the guardians of creating industry leading, unrivalled work at Wavemaker. We are central conduits to all specialists, striving to push boundaries and have a positive impact on consumers and brand.
Wavemaker UK is looking for a Planning Manager to join our growing planning team, to create impactful cross channel campaigns and build your media planning skills.
Develop an in-depth understanding of media channels including where, when and how to use them based on the client brief.
· Have a skilled knowledge of Wavemaker and industry media planning tools and be able to train other team members.
· Have a skilled understanding of industry best practices and planning theory.
· Develop a fundamental knowledge of Wavemaker Purchase Journey thinking and Provocative Planning Philosophy.
Work closely with the planning and activation teams to ensure the day-to-day account is run efficiently and effectively.
· Ensure financial management processes are always excellent and met in a timely manner.
Effective communication:
· Become a trusted main day-to-day contact for junior clients, learning their business and ways of working. Support in managing Planning Executives to ensure they are on track with daily tasks, mentor and challenge them with new projects to develop their career.
· Start to develop a proactive problem-solving mindset but know when to flag any issues or concerns with Planning Director.
Practice Area Knowledge – Skilled - Demonstrates knowledge of the media landscape including future trends, best practice and challenges. Comfortable using (or briefing out) of the various products, platforms and systems that comms planning use.
• Comfortable presenting both direct from platform (OS, Architect etc) and developing a story from data but delivered outside of platform (Telmar etc).
• Supports or leads troubleshooting communication for issues.
• Asks questions and performs routine or basic analysis to define problems.
• Provides communication support for troubleshooting issues internally and externally with third parties.
• Has a good understanding of how the agency operates and works with their clients.
• Effective Communications – Skilled - Is able to lead dialogues between and with internal and external people (strategy, comms planning, channel planning and activation teams as well as clients and media partners). Uses simple, clear and human language wherever possible but can be technical when required. Thinks about most appropriate communication channels and styles and employs active listening.
• Breaks down complex technical information into understandable language, guiding others on best practice.
• Uses knowledge and expertise to generate comprehendible, broadly-applicable communications.
• Designs differentiated communications (content focus, style, presentation, etc.) Campaign Management – Skilled - Manages and takes ownership of several project/tasks accurately and thoroughly and with minimal error- without losing track of important details or deliverables.
• E.g creative trackers and booking deadlines
• Delivers accurate reports with value-added insights and actionable findings to improve campaign performance.
• E.g finance reconciliations
• Balances several projects and tasks simultaneously with minimal error and without losing track of important details or deliverables.
Compelling Storytelling – Skilled - Be able to use knowledge of the media ecosystem, industry trends and clients' business pressure points to build a persuasive story and recommendation that acknowledges their preferred communication style.
• Designs differentiated communications (content focus, style, presentation, etc.) Ideas Creation – Skilled - Generates or facilitates new ideas, methods, innovation or creative media solutions that can deliver growth.
• Regularly engages in new projects/activities that can help solve identified barriers or opportunities as part of planning.
• Uses wider industry knowledge and trend understanding to help generate solutions that can deliver against communication objectives.
Comms Planning – Skilled - Find solutions for client business problems using media.
• Applies knowledge of client, audience, channel, market and category to effectively delivery compelling multi-media plans.
• Translates learnings and trends to create marketing communication strategies that are effective with clear measurement.
• Application of purchase journey thinking and visualisation of how the media plan works across channels.
• Translation of strategic direction / platform / provocation into directional role for media, channel role and behaviour in channel.
• Identifies and recommends budget shifts as campaign is in-flight where appropriate.
Wavemaker is a global media agency. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi, Merlin and Morrisons.
Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world’s leading brands and businesses.
A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation, which means:
All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
We support the life choices of our employees, offering generous family and carer friendly policies.
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