PR Manager

2 weeks ago

Manchester, United Kingdom Factory International Full time

Working as part of the Press & PR team to support the delivery of the communications strategy for Factory International and its work including the biennial Manchester International Festival with the aim of enhancing the organisation’s reputation and profile, and supporting audience development objectives.
The key responsibilities for the Press & PR Manager role include;
~ Devise and deliver innovative press campaigns to communicate the aims and activities of the organisation to the full range of media, including print, broadcast, online and social media, regionally, nationally and internationally


Develop and deliver strategies for communication of Factory International’s key messages across all channels
Write and prepare clear and effective PR materials including press releases, briefing documents, statements and responses to media enquiries
Establish, develop and maintain strong relationships with a network of key press and media contacts locally, nationally and internationally and in key specialisms as appropriate and take responsibility for maintaining accurate media contacts and mailing lists
Successfully stage and run media and PR events and activities including press launches, securing the attendance of key critics and reviewers, interviews and photo-calls, and on-the ground co-ordination of broadcast press activity
Work closely with colleagues across the organisation to identify and shape stories about Factory International and its work for the media including activity at Aviva Studios, Skills & Training, Public Engagement and International activity
Support the Audiences team in monitoring Factory International’s digital channels and work closely with the Head of Press & PR on issues management as required
Develop close working relationships with colleagues and ensure they are equipped to act effectively as ambassadors or spokespeople for the organization through preparation and circulation of internal PR briefings, and other regular liaison
The person specifications for the Press & PR Manager role are;
Substantial experience of managing media relations, across print, broadcast and online, in a busy press office or consultancy, ideally with a focus on arts and culture

~ Comfortable engaging with the media by telephone and in person and communicationg with a range of internal and external contacts and organisations

~ Creative and resourceful, with the ability to look beyond the obvious

~ Commitment to championing representation and inclusion at every level of the organisation with a proven ability to work with people from a wide range of backgrounds

Experience of writing and researching background material, including press releases, statements and briefing materials

~ Excellent IT skills, including database management, online communication, document processing, digital media archiving

~ Experience of media monitoring, using cuttings agencies etc

~ Enthusiasm for training, mentoring and support of emerging talent

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