Senior CRM Data Executive

2 weeks ago

London, United Kingdom Musto Limited Full time

We engineer technical clothing to help you perform at your peak.
Built on 50 years of engineering cutting-edge performance apparel, we are the world’s leading sailing brand. We use the same fabric technology that protects our ocean racers to keep you dry and comfortable for any outdoor activity.
As a sports brand Musto encourages a winning mentality, aligned on common goals with a ‘can do’ attitude. There is a distinct fanaticism for excellence and attention to detail driving through the business which is as evident in the design and construction of technical product, as it is in the aspirations and approach of the wider business functions.   Senior CRM Executive
Location: Hybrid – London Office - St Katharine Docks, London E1W 1UN
Reports To: Performance Marketing Specialist
Email Marketing Strategy and Execution
Support the development of the email marketing strategy in collaboration with the Musto Performance Marketing Specialist, aligning objectives with the digital team's goals and KPIs.
Assist in defining target audience segments and contribute to creating relevant and engaging email content, including newsletters, promotional emails, and automated campaigns.
Collaborate with the creative team, including designers and copywriters, to ensure correct messaging and visually appealing email content.
Develop engaging and relevant email content that resonates with our target audience, including newsletters, promotional emails, and automated campaigns.
Own the Email Planning calendar and collaborate with the marketing and eCommerce teams on the main stories for the month based on the promotion and marketing calendars.
List Management and Maintenance
Aid in ensuring data integrity and accuracy within the CRM system.
Support in raising tickets with our development team for any pixel or data integration fixes.
Performance Analysis and Optimisation
Assist in monitoring and analysing key email metrics and KPIs, such as open rates, click-through rates, retention rates, conversion rates, and revenue generated.
Deliver actionable insights and recommendations derived from data analysis.
Participate in A/B testing on email subject lines, content, and calls-to-action to contribute to improving performance.
Support in optimising email campaigns based on performance data to achieve better results.
Stay informed on email marketing regulations and assist in ensuring compliance with laws such as CAN-SPAM, GDPR, and CASL.
Implement industry best practices in email marketing and CRM management under the guidance of the Performance Marketing Specialist.
Contribute to creating regular reports for the team and senior management, providing insights into the effectiveness of email marketing campaigns.
Work closely with the Performance Marketing Specialist and marketing team to ensure alignment of CRM activities with overall marketing strategies.
Provide support and assistance to team members involved in email marketing and CRM activities.
Work closely with the marketing team to create branded content emails which align with the marketing plan and calendar.
3+ years of experience in CRM management, email marketing, or related roles, preferably within an eCommerce environment.
~ Experience setting up and creating email templates, campaigns, and content in Emarsys.
~ Familiarity with CRM and email marketing platforms (e.g., Salesforce, Emarsys, Magento) is essential.
~ Basic understanding of email marketing metrics and analytics tools.
~ Interest in email marketing regulations and compliance requirements.
~ Creative mindset with a desire to learn and grow in the role.
~ Analytical mindset, experienced in A/B testing and data analysis.
~ Basic HTML knowledge and familiarity with email design principles.

Bachelor's degree in Marketing, Communications, Business, or a related field.
Excel knowledge.
Photoshop or Adobe XD experience.
An ambitious, dynamic, creative, and international environment
A culture that rewards excellence in an exciting phase of growth and new opportunities
Discounts on great gear
This position is a full-time employment, based in our St Katharine Docks, London - International Headquarters. (Therefore, submit your application as soon as possible.

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