Senior CRM Data Executive

4 weeks ago

London, United Kingdom DELIVEROO Full time

This position will be part of the central CRM team, composed of 10+ specialists in CRM, dedicated to executing campaigns for local markets as well as spearheading global strategic initiatives. The team collectively strives to expand our subscriber base and enhance engagement metrics, with a primary focus on retaining Deliveroo customers. Serving as the voice of the customer, the CRM team directs efforts toward enhancing personalised user experiences, activating best-in-class CRM.
As a Senior CRM Executive within the Central CRM team you’ll be instrumental to developing custom CRM solutions globally and delivering complex marketing automations effectively to enhance customer experiences, improve operational efficiencies and ultimately grow our bottom line through the successful implementation of our CRM engagement roadmap globally. Reporting to the CRM Manager, you'll operate under a hybrid work model, spending three days a week at our London HQ and the remainder working from home.
You'll sit within the Global CRM team, but work very closely with stakeholders from across the whole business, including our Product, Engineering, Local CRM and Data Science teams. You'll lead kick-off meetings for new projects full of ideas (based on what we've learnt through data, competitor examples and your own inspiration).
Development of custom global CRM solutions using Liquid, SQL, HTML. Plus implementation of new braze functionalities eg. Work with stakeholders to create and implement test strategies, including testing that optimises performance of new & existing campaigns
Oversee complex multi-channel automations and campaigns from creation to execution, including analysis and reporting
Be an expert in data targeting, segmentation & analysis - pulling it, manipulating it and interpreting it
Management of email deliverability
Proactively communicate with stakeholders to deliver projects and ensure workloads & deadlines are managed efficiently (we love Slack channels for everything)
Strong relevant experience with a minimum of 3 years CRM experience
Strong technical knowledge in CRM automation development
Good understanding of HTML and/or SQL
Good understanding of a scripting language eg Liquid, Ampscript, Javascript
Data visualisation tools & reporting
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.
We are committed to diversity, equity and inclusion in all aspects of our hiring process.

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