Digital Content

3 weeks ago

Bristol, United Kingdom WST Full time

Head of Digital and Content

tv

World Snooker Limited is the commercial entity responsible for the commercial exploitation and promotion of professional snooker events and is the custodian of the sport’s commercial rights. It means enhancing the status of our other own managed Tour Events, like the Tour Championship, Players Championship and German Masters amongst others. The Tour has developed a diverse calendar of over 20 events and nurtured a vast and committed audience of over 500 million viewers worldwide.

The next challenge is not only continuing this growth, but also to drive engagement between the sport and its loyal audience so that we can deliver against their needs, as well as providing the benefits of brand allegiance and targeted exposure for our many partners and sponsors.

The Head of Digital and Content will report to the Chief Marketing and Communications Officer, managing a team of two Digital Content Producers and a Digital Manager. Leading the business across social media, video content, and web & app development
- Striving to increase the digital footprint of WST across all key channels
- Increasing the quantity and quality of WST content production and distribution
- Implement a clear archive monetisation strategy across YouTube and OTT platform
- Developing clear and unique channel strategies ensuring every piece of content is fit for purpose to meet objectives, non-standardised and posted across all platforms
- Producing engaging, compelling storytelling content across the season
- Leading on the development of WST’s first OTT platform housing both streaming and archive
- Ensuring the appropriate frequency of content pre, during, post and inter-event
- Working with our PR agency to create unique content opportunities across sports and other cultural mediums to promote snooker as an evolvoing, mainstream sport
- Developing a best-in-class website and app which meets company objectives across all areas. Supporting our global social media agencies with the necessary content in a timely manner to boost our global following in key markets
- Leading a team of content and digital staff, coaching their development, and supporting their growth
- Confidence dealing with top level sportspeople to create content

Reporting to the board on performance key metrics, in conjunction with our insight department
- Attending events to lead the team and ensure the highest levels of performance and output
- Ensuring all equipment is maintained and we are adequately equipped to meet our content needs

Proven track record of quality content production
- Understanding of the current landscape of sports content digital strategies
- Ability to produce and edit content and coach a team of Content Producers and Digital Manager
- Evidence of adapting a social media strategy based on data and trends
- Clear examples of creating content which has led to a significant and consistent growth in audience

Portfolio of sports based content production
- Experience in web&app development and management
- No agencies considered at this stage

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