Associate Director for Performance

2 weeks ago

London, United Kingdom MediaCom Full time

EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.
Creative Testing comprises an essential part of the MFG Analytics team ensuring that the most effective creatives are used to drive campaign success for Google.
This role will help to drive the development of our creative testing programme in EMEA and help achieve our strategic roadmap.
Working closely with our Creative Testing project managers, a key feature of the role will include regular liaison with MFG’s Brand Analytics and Planning teams and with our US colleagues, from where the Global account is led.
Working to deliver operational improvements and improving signal quality.
Uncovering insights that enable us to improve the Creative Testing programme’s effectiveness and ultimately improve the quality of in market Creative assets.
Leading multi product projects, developing best practices, being a key point of contact for other teams.
Develop a deep understanding of the Creative Testing ecosystem at MFG –connecting with key vendors and stakeholders and understanding the process, from briefing to report delivery and warehousing of data for meta-analyses.
Play an instrumental role in the testing, development and roll out and of our new AI driven Creative testing and reporting tools.
Includes development and management of contracts and SOWs.
A candidate who thinks strategically, always remains one-step ahead and is the perfect fit for Google’s flexible and fast-moving way of working. 5+ years of experience in a data & insight role; 2+ years of management experience and ability to delegate effectively.
Excellent at building and presenting data in a visually engaging and insightful manner that cuts through the noise.
Great attention to detail, ensuring that the work delivered by the team is of the highest quality.
Strong organisational and project management skills including team re sourcing.
Strong understanding of what data points can be collected and analysed in a digital and offline campaigns, and how each data point should be analysed.
We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape.

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