Marketing & Brand Manager

2 weeks ago

London, United Kingdom PCCW LTD Full time

Full time
Hybrid
Are you ready to launch a game-changer? We are looking for a full-time, permanent Brand Marketing Manager for a key strategic marketing role based in our London office.
Console Connect is a platform for the Software Defined Interconnection of applications and infrastructures. It allows users to self-provision private, high-performance connections among a global ecosystem of enterprises, networks, clouds, SaaS, IoT and applications providers.
Console Connect is the only digital platform that is underpinned by one of the world's largest private networks and a Tier 1 global IP network that is ranked in the top 10 for IPv4 and IPv6 peering, delivering higher levels of network performance, speed, and security to meet the digital needs of today's interconnected users and communities.
Accessible from 1,000+ data centres in 50+ countries worldwide, the platform is integrated with all major hyperscale cloud providers, including AWS, Google Cloud, Oracle Cloud, Microsoft Azure and others.
Only the most passionate brand marketers are suited to this dynamic role.
Developing, promoting and managing the Console Connect brand requires a strong, independent manager who can work directly across teams, using brand management skills and capabilities and an excellent eye for what good looks like. This person combines excellent creative skills, a good eye for balanced design with deep experience-based knowledge across marketing disciplines and full understanding of the target buyer personas and market.
This role harnesses every aspect of our Company and Product brand from strategy and planning to adaptation. You will be an essential part of our mission to build and grow the Console Connect brand in the tech market via channel and direct sales globally.
Develop and implement our brand and sub-brand strategy and plan with goals, objectives, and tactics to develop the brand and grow brand awareness in our target markets
Manage brand roadmap and plans to drive long term business growth
Understand the target market and run customer research and analysis from a brand perspective. Understand the strengths, weaknesses, opportunities, threats for the brand and map a brand evolution path
Act as "brand guardian" for the internal and Channel/Partner audience providing global approvals. Maintain an audit list of all the key Channel/Partner brand listings and manage updates ensuring Console Connect product information and brand is always up-to-date
Monitor and evaluate the performance and effectiveness of the brand strategy and plan - measure sentiment, effectiveness and awareness for brand campaigns
Oversee the creative direction and execution of the brand identity (design logo, names, colours, fonts, messaging tone, and style)
Serve as a key point of contact for matters relating to the Console Connect brand, product brand and any sub-brands and ensure brand consistency across our global marketing infrastructure and external partners
Oversee the development, distribution, and strategic efforts of creating brand and key messaging to inform and delight our internal and external audiences
Manage global brand and content asset creation projects, supported by designers, content teams and an external brand agency, to manage day-to-day creative and messaging consistency across all key GTM channels such as field events, campaigns, social, sales, channel etc.
Ensure Console Connect global brand is well represented and adhere to the brand guidelines in terms of look, feel and tone of voice across all channels including internal communications, external communications, channel, campaigns, events, digital and all matters of brand representation
Provide training and guidance to the global marketing, sales, product, design and external channel teams on application of the brand, its tone of voice, positioning, usage and brand approval process
Maintain a global database of all Console Connect content assets, manage updates, version control and communications to update internal and external audiences of the content asset changes
Collaborate with content, product and sales teams to ensure all Console Connect product and brand assets are updated across all platforms
Highly experienced and passionate in brand experience and visual identity management
~ End-to-end integrated campaign management experience from a brand perspective
~ Good understanding of brand architecture, tone of voice and messaging hierarchy
~ Experience in successfully managing third-party relationships and working with senior stakeholders
~ Skilled in giving guidance and direction to marketing teams, design agencies and designers
~ Strong creative eye for design
~ Brand development experience. Defining, managing and building brands
~ Exceptional attention to detail & accuracy - we are a very busy marketing team with hundreds of marketing content assets to manage and update
~ Experience managing brand in a B2B Channel environment
~ Managing designers and external agencies to create high impact visual brand stories
~ Bachelor's degree
~3-6 years in a brand marketing role
~3-6 years B2B marketing experience
~ Excellent time and project management skills and the ability to work in a very fast paced environment
~ An agile working environment with the opportunity to test, try and grow
• Access to a leading training facility, enabling you to develop your skills and career
• Permanent contract, working full time hours Monday to Friday
• Hybrid working option, enabling you to combine working from home with working from our offices in London a minimum of 2 days per week
• Highly competitive salary
• 23 days annual leave, plus 8 days bank holiday
• Contributory pension scheme with employer contributions of 7.Learning and development opportunities
# An agile working environment with the opportunity to test, try and grow
# And strictly no agency calls or agency CV submissions.
*** Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies, a copy of which will be provided immediately upon request.

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