Brand Manager

2 weeks ago

Wells Somerset, United Kingdom TePe Munhygienprodukter AB Full time

As a Brand Manager at TePe Oral Hygiene Products, you will play a vital role in supporting the overall brand strategy and marketing efforts under the guidance of the Brand Channel Manager. TePe is a leading provider of oral care products, focusing on delivering high-quality products to both dental professionals and consumers. Your responsibilities will include collaborating with cross-functional teams, analysing market trends, and implementing creative strategies to enhance brand awareness within the dental professional community and among consumers. This role requires a combination of strategic thinking, project management, and creativity to ensure TePe's consistent positioning in the market.

Key Tasks:

  1. Brand Strategy Execution:
  • Supporting with the Brand Channel Manager to implement and execute brand strategies aligned with TePe's overall business objectives.
  • Assist in maintaining brand guidelines to ensure consistent messaging and visual identity across all channels.
  • Marketing Campaign Management:
  • Plan and execute integrated marketing campaigns to promote TePe's oral care initiatives and product launches.
  • Monitor and analyse campaign performance metrics, providing insights for future optimization.
  • Play a key role in strengthening brand awareness and engagement with all stakeholders.
  • Market Research and Analysis:
  • Take full responsibility for Consumer and Market insights. Managing the relationship and research projects with our insight partners e.g. YouGov, IPSOS
  • Analyse data (Circana) to identify opportunities, threats, and areas for improvement in TePe's positioning within the dental industry.
  • Project management:
  • Lead cross-company project teams. Implementing brand communication activity and launch initiatives.
  • Collaboration and Relationship Building:
  • Liaise with internal teams, including sales, product development, clinical and design, to ensure alignment with TePe's brand strategies.
  • Build strong relationships with outside agencies including design, PR, and suppliers.

Experience Required:

  1. Marketing Experience:
  • 2-3 years of experience in marketing
  • Analytical Skills:
  • Proven ability to analyse market trends, consumer data, and campaign metrics specific to oral care products and dental professionals.
  • Project Management:
  • Strong organizational and project management skills to handle multiple tasks simultaneously and meet deadlines.
  • Communication Skills:
  • Excellent written and verbal communication skills to effectively convey TePe's brand messaging to both dental professionals and consumers.
  • Creativity:
  • Demonstrated creativity in developing marketing campaigns and content with our internal and external agencies, that resonate with the oral care community.
  • Adaptability:
  • Ability to adapt to a fast-paced and dynamic environment, embracing change and proactively seeking opportunities for improvement.

Profile:

  • 2-3 years appropriate experience
  • CIM or equivalent
  • Degree educated or at least 3 good A-Levels
  • Good team player
  • Outlook, Excel and PowerPoint and Digital platforms skills
  • Hands-on / can-do mentality
  • Willingness to travel
  • Compatible with TePe Culture

This is an exciting opportunity to contribute to the success of TePe Oral Hygiene Products, working with a dynamic team dedicated to delivering innovative oral care solutions to both dental professionals and consumers. If you are ready to take on the challenge of assisting in brand growth and development, we welcome your application.

Reports to:

Brand Channel Manager

Status:

Full time Hybrid Working – minimum 60% Office, 40% Home

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