Marketing Manager

2 weeks ago

London, United Kingdom Educations Media Group Full time

We are seeking a Head of Marketing and Events who will play a pivotal role in shaping and executing our marketing strategy to enhance brand visibility, engage customers, and drive growth. This is a strategic yet hands-on role, requiring creativity, leadership, and a deep understanding of modern marketing channels and techniques.
You will drive every aspect of developing and communicating the UniQuest brand to the UK and Global Higher Education sector and related stakeholders. Day-to-day you will work closely with internal stakeholders including the Sales and Marketing function, the Senior Leadership Team and the wider Keystone Education Group marketing team.
Marketing and Comms Strategy ownership – Develop and implement a comprehensive marketing strategy including SEO, social media and email marketing that aligns with UniQuest’s objectives and market opportunities. Responsible for driving brand, reputational and commercial growth, developing new initiatives to meet business and market needs, enhancing our online presence and maximising lead generation.
PR and Storytelling – Build UniQuest's reputation by working closely with senior leaders and external PR/Comms Team to identify, frame and bring to life stories that support our vision and positioning, such as case studies, opinion pieces and blogs.
Events Management – Oversee the entire lifecycle of events; external exhibitions and internal UniQuest events, from concept to delivery, including budgeting, planning, vendor negotiations, on-site management, and post-event evaluation.
Management - Lead, motivate, and manage the marketing team to achieve outstanding results across all functions including digital, content, PR, and events.
Campaigns and Service Launch – Collaborate with the sales team to ensure alignment of marketing and sales strategies, and to support the achievement of sales targets. Develop, implement and oversee the successful delivery of both reputation-building and promotion campaigns, across a wide range of channels, that support business growth in line with corporate objectives.
Marketing Materials and Assets – Collaborate with colleagues and external suppliers to source, prepare, write, and edit internal and external material. Lead the creation of outstanding sales and marketing collateral and campaign assets across all relevant media including strong case studies, testimonials and white papers to attract segmented audiences
Brand Positioning – Develop a deep understanding of UniQuest’s values, brand, and tone of voice, recognising their relationship and ensuring all campaigns and activities undertaken reflect these.
Supplier/Agency Management – Responsible for the management, performance and delivery of PR/Comms, website and creative agencies.
Budget Management – Manage the marketing budget, ensuring strategic allocation of resources for maximum impact, including regular updates to the Finance Department and Senior Leadership Team.
Stakeholder Management – Work collaboratively with both internal and external stakeholders including across the wider Keystone Education Group so they understand our positioning and our brand.
Market monitoring – Gather market, industry and competitive information and intelligence and keep up-to-date with the fast-changing policy and regulatory environment. Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or professional marketing qualification (e.g., Proven leadership experience in marketing, with a track record of developing and executing successful marketing strategies in the private sector and/or public sector.
Strong understanding of digital marketing channels and tools, with experience in digital campaign management and optimisation.
Excellent analytical skills, with the ability to interpret data, identify trends, and make evidence-based decisions.
Exceptional communication and interpersonal skills, capable of building relationships at all levels within and outside the organisation, with experience in working with and influencing senior sales stakeholders.
Creative thinker with a strategic mindset, able to identify opportunities for growth and innovation.
Solid project management skills, with the ability to lead multiple projects simultaneously and meet deadlines.
Creativity combined with attention to detail and an eye for quality.
Ability to grasp and present the UniQuest value proposition and brand in a way that resonates and clearly articulates how we solve our partner's problems.

UniQuest is currently a remote working business (UK) – we offer employees the opportunity to enjoy the benefits of working from home while also being a part of supportive teams, connecting through technology like MS Teams.

We are part of a Keystone Education Group, a leading Ed-tech brand within Higher Education.If this sounds like it could be you and you would like some additional information about the full scope of the role, then we would love to hear from you, please get in touch for further information by contacting us using the chat function alongside this job posting.
If successful you can join us in delivering on our continued commitment to deliver the passion, intelligence and commitment to meet our partners’ needs and in return you can expect to receive all the commitment, benefits and support you need to succeed in your role.
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