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E-commerce and Digital Marketing Specialist
3 months ago
Mooch Creative is an independent creative agency located in Redditch. We move at the speed of culture, using creativity to solve business problems and help brands become and stay relevant. This is a full-time on-site role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for managing social media marketing campaigns, implementing digital marketing strategies, analysing web analytics, and executing online marketing activities. Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
Building and maintaining a brand’s presence across multiple social media channels
Creating, executing and monitoring marketing campaign budgets
Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment
Coordinating with the digital marketing team to identify innovative growth strategies
Preparing reports on the performance of marketing campaigns
Using advanced analytics software to identify customer touch points and assess end-to-end customer experience across diverse digital channels.
Social Media Marketing and Digital Marketing skills
Experience with web analytics and online marketing
Experience in creative problem-solving and strategic thinking
Knowledge of SEO and SEM
Familiarity with content management systems
