Key Regional Account Manager

1 week ago

England, United Kingdom WD-40 Company Full time

How we achieve our “why” is by cultivating a tribal culture through learning, teaching and living our values.

It is no secret that our passion for our people, culture, and brands is what distinguishes us. WD-40 Company has best-in-class products and we seek best-in-class talent

We are seeking and energetic, resilient regional key account manager for our trade sales team in the Midlands and South of England. Someone who can drive YOY sales growth and increase distribution across our brand portfolio.

Reporting directly to the Trade Sales Manager and working closely alongside the UK sales team. This dynamic role is responsible for the implementation of WD-40 company sales and marketing plans, across wholesale and trade channels within the asigned teritory to grow brand equity.

At WD-40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences.


Sell all brands across one or more channels into regional accounts to achieve defined sales and EBITDA goals
Determine customer’s needs and apply product knowledge to create and deliver solution and category orientated sales presentations
Present product knowledge, marketing programs, promotions, sales literature, technical information, company values etc. Grow and service existing customers/distributors/resellers sales
Independently open new accounts
Create end-user product demand in-person with at-work users and through collaborative development and implementation of customer specific marketing/sales/POS/digital programmes.
Support below the line marketing activities such as; marketing campaigns, trade shows, sampling programs, training, display programmes, road shows, key activities, etc. Collaborate with marketing team to adapt national marketing programs for account specific needs.
Accountable for accurate and timely account plans, sales forecasts and reporting
Accountable for effective cost/margin management and maintenance of budgets
Accountable for semi-complex contract negotiation, development, internal collaboration and approval to include: rebates, logistics/distribution, promotions, digital optimization, tariffs, non-routine sales terms and price. Monitor the application and compliance of agreed terms to include digital terms
Monitor and actively support customer/distributors' e-commerce websites in harmony with marketplace strategy. Routinely evaluate customer digital content, guide product page setup, provide content, monitor, report and provide recommendations for optimization.
Review customer results through the analysis of various data and business intelligence in order to define adequate actions in relation with the customer and company’s strategy
Compliance with all regulatory requirements (eg: GDPR, hazardous goods guidelines).


2-3 + years of relevant business development experience to include identification and opening of new business and maintenance and growth of existing customers to achieve goals.
~ Sales within a wholesale automotive, hardware, industrial, retail distribution and/or relevant channels, preferred. But exposure to internal sales and other sale environments will be considered.
~ Demonstrated interpersonal, relationship building and negotiating skills in a direct or indirect technical sales capacity.
~ Bachelor’s degree in relevant field, preferred
~ Relevant vocational training, ideal
~ Valid driving license


Our competitive and comprehensive benefits package provides you protection, security, and peace of mind. We offer life-enhancing health, wellness, and financial programs, including profit incentive rewards, healthcare, generous pension contributions. In addition, we want you to recharge and take time off, so enjoy short-day Fridays, paid holidays, and an additional paid week off between Christmas and New year to spend with family and friends


Over 91% employee engagement as of the January 2024 global employee survey results.
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