Commercial Executive Food/FMCG

2 weeks ago

Uxbridge Greater London, United Kingdom General Mills Full time

Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Jus-Rol, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
Reporting to the Customer Category Manager Online & Convinience in the UK, this role will drive best in class visibility of General Mills brands on the digital shelf of retailers' websites. The successful candidate will partner with the Marketing and Sales teams to optimize Brand Search, Content, Availability and Product Ratings & Reviews across the full portfolio of GMI Brands and customers. This role will also be responsible for executing the Paid Search campaigns on targeted retailers' websites, as well as leading the collaboration with our Digital Shelf analytics provider in the UK.
Optimize the findability of General Mills products through Search (organic and paid), activating all the levers to improve product ranking on retailers' websites across the full brand portfolio
Optimize the product detail page content and lead the relationship with brand content syndication providers, such as Brandbank
Support the Account Managers in improving product availability online and in reducing the level of out of stock on the Digital Shelf
Lead the relationship with Data Impact, the Digital Shelf analytics provider, running quarterly performance reviews and maintenance of the inputs required to ensure accurate reporting
Champion General Mills' Digital Shelf framework internally, providing training where required
Manage the annual brand paid search budget, aligned with the Marketing teams, to build and execute a brand and retailer level PPC strategy on retailers' websites
Manage 3rd party Retail Media PPC platforms and relationships, such as Citrus and Criteo
Run the day-to-day PPC budget, leading internal reviews and ROI analysis to optimise retail media investment
FMCG e-Commerce experience
Experience in fixing online brand basics, ideally on Retailers' websites in the UK
Comfortable with analysing data and drawing insights out of it
Budget management experience, capability to manage budgets across multiple brands and retailers
ability to grow online sales and market share
A Certified Great Place to Work, Certified Best UK Workplace and Best Workplace for Wellbeing & Women
Flexible and employee-focused work culture
At General Mills, we are committed to recruiting ,retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally.

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