Digital Marketing Executive
4 weeks ago
Business service business based in the Bury area requires a Digital Marketing Executive for their growing team. Reporting to the Marketing Manager, this is a newly created role due to the growth of the business. You will join my client as Digital Marketing Executive at an exciting time for the growing marketing department. Working closely with the Marketing Manager and the marketing team, you will support the vision to continuously progress the digital marketing channels to deliver campaigns, including brand awareness, employer branding, internal marketing and communication, email marketing, marketing materials and events. My client is looking for a self-starter and true team player who is enthusiastic and passionate about all forms of marketing, with a drive to assist in the delivery and contribute to the creation of the marketing strategy. You must be highly organised and able to plan, execute, chase and report on your projects with the support of the Manager. The successful candidate will have a minimum of two year's experience in marketing and will in a dynamic and fast-paced environment. Responsibilities
- Support the Marketing Manager and wider team on digital and offline marketing campaigns, producing and delivering content to fulfil the campaigns and taking the lead in specific digital marketing campaigns.
- Create and contribute to the yearly content plan by writing blogs and proactively searching for new content ideas relevant.
- Construct and create digital and offline marketing collateral using pre-set templates, adapting the templates when necessary.
- Provide ad hoc content creation to fulfil the wider business marketing requirements across multiple channels within tight timelines.
- Assist and deliver SEO strategies to continuously improve the deliverables and performance of the website.
- Provide ad-hoc support and cover for other marketing channels when and where required to assist the team in delivering campaigns.
- Support the publication of website pages and blogs and share on social media written by People, Marketing or Regulations teams.
- Liaise directly with the wider Commercial team to pro actively seek out case study opportunities and take the lead in writing and publishing these online.
- Support the Marketing Manager with proofing, ensuring every piece of work sent out by the marketing team is to the best standard possible
- Knowledge of WordPress (including basic CSS coding)
- Experience with email marketing and automation journeys
- Excellent verbal and written communication skills
- Keen eye and attention to detail with the ability to proofread at a high level
- Proactive, dedicated, self-motivated and eager to learn
- Desire to take ownership in your own work and time management
- Passionate about branding and style, using the company Brand Guidelines and Content & Style Guide to ensure consistency in all marketing materials
- Highly organised with good time management
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