Senior Performance Marketing Manager

2 weeks ago

United Kingdom Circle Health Group Limited Full time

Senior Performance Marketing Manager page is loaded Senior Performance Marketing Manager Apply locations Head Office - Central London time type Full time posted on Posted 2 Days Ago job requisition id JR102184

Senior Performance Marketing Manager
Corporate Based/Hybrid
37.5 Hours & Permanent

Circle Health Group is proud to be recognised as one of the UK’s top 5 best big companies to work for as well as top 5 to work for in the health and social care sector.

We have an opportunity for a Senior Performance Marketing Manager to join their team of staff in the Corporate Marketing department.

This is a Full time role for 37.5 hours a week. The role holder will be required to travel both locally and nationally for team meetings.

Applicants should meet the following criteria:

  • Degree-level education, CIM or equivalent certification/qualification preferred
  • Proven track record in performance media management; advanced knowledge of Google Ads platform and META
  • Experience managing media agencies and budgets
  • Strong proficiency in Microsoft Office suite and digital marketing platforms (META, Google Ads)
  • Excellent communication, presentation, and leadership skills
  • Experience working within a healthcare or regulated-service provider preferred.

Duties of this role include:

  • Strategic planning: development and implementation of the performance marketing strategy aligned with the company’s business objectives, KPIs and target audiences. This will involve our Paid Search strategy as well as analysing market trends, competitor strategies and consumer behaviour to identify opportunities for growth, forecasting and ROI reporting. 

  • Campaign management: Lead the planning, execution and optimisation of digital marketing campaigns across various channels with a particular focus on paid search (Google, Bing and Performance Max) as well as programmatic display, paid social media and affiliate marketing/referral traffic lead generation initiatives.

  • Ensure campaigns are effectively targeted, budgeted and tracked to meet performance goals and maximise ROAS.

  • Media agency management: Manage relationship with our media agency, challenge forecasts and work with them and the Head of Marketing & Customer Engagement to establish strategic roadmaps, test initiatives and drive adoption of technology and targeting options in digital marketing. 

  • Team leadership: lead and mentor a team of marketing specialists, providing guidance and direction to execute campaigns effectively, on time and within budget.

  • Provide line management as required, fostering a high-performance culture within the team ensuring all assets meet branding and regulatory expectations.

  • Stakeholder communication: liaise with regional marketing colleagues to support with marketing campaign best practice to support the sales pipelines and local P&L efforts.

  • Maximise digital campaign effectiveness and best practices throughout the group through the development of shared resources and template materials for local activation.

  • Work with the Product & Digital team to implement CRO initiatives and new designs to increase conversion rates for paid campaigns, share PPC insights with the content team to align with SEO strategies.

Salary & Benefits

Circle Health Group is committed to offering competitive starting salaries and access to a wide range of employee benefits, including:

  • 25 days holiday per year + bank holidays, increasing to 30 days with service
  • Private Pension Scheme
  • Management Bonus scheme
  • Private Healthcare Scheme for treatment at our hospitals, covering pre-existing medical conditions
  • Friends & Family Hospital Discounts
  • Family Friendly policies, including enhanced Maternity, Paternity & Adoption pay
  • Non-contributory life insurance
  • Staff engagement hub with access to discounts and extensive rewards and voluntary benefits
  • Access to resources, tools and services to support your wellbeing
  • Employee recognition programmes
  • Industry leading training and development opportunities

…and much more

Circle Health Group is committed to creating a diverse workforce offering inclusive opportunities for all our colleagues. Our definition of diversity goes beyond the established characteristics protected by the Equality Act, as we strive to attract candidates with diverse experiences, backgrounds, identities or expressions, skills, work styles…and more.

Circle Health Group is proud to be a Gold member of the Armed Forces Covenant, and we welcome applications from members of the Armed Forces Community. We are also part of The Valuable 500 and we pride ourselves in being a Disability Confident Employer.

We’re passionate about creating an environment where our people can thrive, grow and develop professionally and personally. Our principles and values guide our colleagues to be selfless , compassionate , committed , collaborative , brave , agile , tenacious and creative and are at the core of our purpose and culture.

To find out more about the Circle Health Group Philosophy:

At Circle Health Group, we understand that your dream job may not always be listed among our current openings. However, we welcome the opportunity to connect with talented and passionate professionals like you

We encourage you to share your contact information and CV with us so we can keep you in mind for future opportunities that may be the perfect fit for you. Our team will reach out to you if we identify any positions that align with your career goals and qualifications.

Thank you for considering Circle Health Group as a potential employer, and we look forward to the possibility of working with you in the future. #J-18808-Ljbffr

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