Digital Marketing

2 weeks ago

Norwich Norfolk, United Kingdom National Centre for Writing Full time

Job Description

We’re looking for a Digital Marketing & Content Coordinator to help us plan, create and deliver dynamic and engaging digital marketing and content for National Centre for Writing and NCW Academy, which will help us to foster relationships with our audience, partners, and stakeholders, raise our brand’s profile, and raise income for NCW on a national and global scale.

The Digital Marketing & Content Coordinator will be a vital member of the NCW team, working closely with the Communications & Marketing team to engage new audiences, introduce digital marketing trends, and monitor data.

The role

The Digital Marketing & Content Coordinator will join a friendly, dynamic and innovative team delivering the NCW’s digital media. They will help NCW to support and enhance the creation, delivery, and impact of our digital communications on our wider programme, with a particular focus on the NCW Academy programme. They will meet digital marketing goals and deliver digital marketing activities on behalf of the organisation, to raise the profile of our brand.

Working with Head of Communications & Development and Senior Communications & Marketing Manager, the Digital Marketing & Content Coordinator will research, plan and implement digital marketing and content strategies and bring to life the latest insights, topics, and trends in digital marketing. The successful applicant is expected to deliver content which fosters relationships with audiences, partners and stakeholders, and generates income for NCW on a national and global scale.

Working with colleagues in the Communications & Marketing team, the Digital Marketing & Content Coordinator will update and refresh all existing NCW digital marketing and content, and create new written, video and audio content that will increase engagement with our programmes and products.

Key responsibilities

Digital marketing

  • Work with the Head of Communications & Development and Senior Communications & Marketing Manager to research, plan and implement new digital marketing strategies to increase audience engagement and sales across a wide variety of NCW programmes.
  • Plan and implement digital marketing campaigns for NCW Academy products.
  • Create video, podcasts, adverts, graphics, blogs, social media, newsletters, online display advertising and other digital marketing media to tell compelling stories about our products and programmes.
  • Work with the communications team to update and refresh existing marketing and content materials.
  • Coordinate and optimise SEO and PPC campaigns for NCW Academy and other income generating activities
  • Create and coordinate organic and paid-for social media content, with support from the Communications Assistant.
  • Produce in-house video and audio content for campaigns, from Instagram Reels to YouTube videos.
  • Contribute to e-newsletters and mailings, working with the Senior Communications & Marketing Manager on newsletter development strategies.
  • Promote and increase audience engagement with NCW’s fortnightly podcast, The Writing Life (10k listeners per month).

Content creation

  • Produce in-house video and audio content for campaigns, from Instagram Reels to YouTube videos.
  • Contribute to e-newsletters and mailings, working with the Senior Communications & Marketing Manager on newsletter development strategies.
  • Promote and increase audience engagement with NCW’s fortnightly podcast, The Writing Life (10k listeners per month).

Graphic design

  • Use software such as Canva Pro and Adobe Creative Cloud to design campaign assets for NCW Academy and other events and programmes, to be used across digital channels.
  • Produce reports and infographics to evidence the impact of our work to stakeholders.
  • Create and present new design concepts to the Head of Communications & Development and Senior Communications & Marketing Manager where appropriate.

Website

  • Support the day-to-day function of the NCW website, uploading content and monitoring functionality and performance across all devices. Box office
  • Support the Senior Communications & Marketing Manager and Development Manager with the day-to-day running and reporting functions of Spektrix, our box office and CRM database.

Person specification

Digital Marketing

  • A minimum of 5 years’ experience within digital marketing and communications, ideally in the creative and cultural sector, but all industries considered
  • Experience of developing and implementing digital marketing plans and evaluating their effectiveness
  • Proven track record of creating content across different channels (e.g. web, social media, email) to engage and diversify audiences
  • In-house experience of producing podcasts and video
  • Working knowledge of core digital marketing platforms (e.g. Google Analytics, Buffer) and social media channels (Facebook, X, LinkedIn, YouTube and Instagram), with a good understanding of how each can be used effectively
  • Knowledge of SEO
  • Experience of website management and administration (ideally Wordpress).
  • A good eye for design and presentation, with an understanding of brand management
  • Excellent copywriting skills, with the ability to tailor approach to specific audiences

Communications & Interpersonal Skills

  • Excellent written and verbal communication skills, with attention to detail to ensure the accuracy of information shared
  • Good team player: able to motivate others, share knowledge and build strong relationships
  • Ability to work on own initiative
  • A practised networker with experience of communicating at all levels
  • A creative problem solver
  • Listens actively and communicates in a timely manner
  • Strong customer care skills

Implementation & Results Focus

  • Focuses attention and resources upon meeting agreed organisational targets, priorities and objectives
  • Applies skill, effort and judgement to get the job done
  • Accurately assesses the length and difficulty of tasks and projects and breaks down the work into the process steps enabling the team to achieve its goals
  • An eye for detail

Adaptability & Flexibility

  • Able to work well within a fast-paced environment
  • Adapts behaviour and work methods in response to new information, changing conditions or unexpected obstacles that warrant attention and resolution
  • Confident and able to remain composed and resilient under pressure
  • Self-sufficient and capable of managing a diverse and rapidly changing portfolio of work
  • Well organised and able to manage multiple pieces of work to meet deadlines
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