Head of Advertising

1 month ago

United Kingdom Headford Group Ltd Full time

FORWARDER network is a dynamic and innovative media company, comprising a diverse range of products including FORWARDER magazine, directory, app, and events. We are dedicated to helping freight companies grow and become better connected through marketing and networking. FORWARDER network is part of the Headford Group , and our media department supports the marketing efforts for the entire group.

Job Overview- The Media Department Manager will oversee the planning, development, and execution of all media-related activities within the FORWARDER network. This role is pivotal in ensuring the successful delivery of our magazine, directory, app, events, and digital marketing efforts. The ideal candidate will have a strong background in media management, marketing, sales, and team leadership, and be capable of implementing effective systems to ensure clear communication and coordination across the team and the wider group.


Media Product Management.

# Oversee the production and publication of FORWARDER magazine, ensuring high-quality content and timely releases.
# Source appropriate venues to host our famous networking events, liaising with catering, entertainment, and AV suppliers.


Event Management.

# Plan, coordinate, and execute FORWARDER in-person events to enhance brand visibility and audience engagement.
# Take responsibility for profit and loss associated with events, ensuring financial objectives are met.
# Explore opportunities for hosting virtual events in the future.


Digital Marketing.

# Monitor and analyse the performance of digital marketing efforts, using insights to optimize future campaigns.


Sales Management.

# Drive sales efforts for FORWARDER events, including ticket sales and sponsorships.
# Develop and promote network membership options for ongoing revenue.
# Track and report on sales performance, identifying areas for improvement and growth.


Account Management.

# Ensure clients and network members receive the benefits they are signed up for.
# Lead, mentor, and manage a team of media professionals, fostering a collaborative and high-performance work environment.
# Implement systems to ensure clear communication and coordination across the team and wider group.


Strategic Planning.

# Develop and execute a comprehensive media strategy aligned with the company's goals and objectives.
# Identify new opportunities for growth and expansion within the media landscape.


Budget Management.

# Manage the media department's budget, ensuring efficient allocation of resources and cost-effective operations.
# Prepare and present regular financial reports to senior management.


Work closely with other departments, including sales, marketing, and editorial, to ensure cohesive and integrated media strategies.
# Social Media and Promotion.

# Become the "face" of FORWARDER , representing the brand in various media formats.
# Create and manage promotional content, primarily using LinkedIn, to engage and grow our audience.


Proven experience in media management, digital marketing, sales, and team leadership.
# Strong understanding of the media landscape and emerging trends.
# Excellent communication, organizational, and analytical skills.
# Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
# Comfortable with using video and social media platforms to promote events and engage with the audience.
# If you are passionate about media and ready to take on a challenging and rewarding role, we invite you to apply.

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