Head of Data Strategy and Transformation

4 weeks ago

United Kingdom Publicis Sapient Full time

Director of Strategy and Consulting, Data Monetization and Retail Media -
Publicis Sapient is a digital transformation partner helping established
they work and the way they serve their customers. We help unlock value through
a start-up mindset and modern methods, fusing strategy, consulting and
customer experience with agile engineering and problem-solving creativity.
United by our core values and our purpose of helping people thrive in the
combine experience across technology, data sciences, consulting and customer
obsession to accelerate our clients’ businesses through designing the products
Publicis SapientPS is looking for a Director of Strategy and Consulting to
oversee our retail media strategy offering in EMEA. responsible for partnering with our retail media network portfolio of clients
to drive revenue growth and enhanced performance through impactful consulting.
You will provide strong retail media thought leadership and will work closely
our clients’ vast first-party data and media impression assets and cultivate
targeted advertising sales across their retail media networks. strategize to support the growth of PS’ retail media operation in EMEA and
The ideal candidate will have a strong understanding of retail media networks,
data-driven solutions, platforms and advertising sales strategies. track record of strategizing, implementing and optimising retail media
Consulting with and advising clients on optimal retail media strategies that are aligned to overall corporate objectives.
* Leading the creation of retail media opportunity forecasts and business cases at any stage maturity media network from stage 0 and beyond.
* Overseeing retail media campaigns on behalf of clients and showcasing results in response to jointly defined business outcomes.
* Embedding yourself in customer teams and working with them as a trusted partner to help optimise existing retail media operations and support longer term strategies.
* Subject matter expert for PS’ EMEA region and working with capability and industry leads to implement industry acclaimed retail media solutions.
* Demonstrating thought leadership in the area of retail media and this will underpin innovative client solutions and PS’ regional go to market strategy.
* Consulting and delivery experience with retail media networks and data-driven advertising sales.
* Proven track record of success in driving revenue growth through the monetization of media networks and data assets.
* Ability to understand the interconnected nature of first-party data, creative assets, campaign KPIs, attribution and closed-loop measurement, and differentiated activation channels to achieve overall campaign objectives.
* Familiarity with technology stack required for retail media networks, including cloud platforms, server side SSPs, sponsored search and promoted display ad tech, CDP, Cleanroom, identity resolution, among others.
* Experienced and knowledgeable in the different buyer archetypes purchasing from both traditional media networks and retail media networks.
* Experience of supporting revenue growth for a retail media operations and automation.
* Ability to work across different skill sets within Publicis Sapient including Strategy, Product, Engineering, Experience and Data.
* Adept at elevating and clearly explaining the benefits of retail media network campaigns when not associated with a seasonality or event calendar.
* Proficient at navigating the complex organizational structures of retail media network clients, as well as their counterparts within companies purchasing advertisements.
* Strong analytical skills and the ability to leverage data to drive insights and revenue growth.
* Skilled at identifying and communicating the benefits of retail media networks, including how they support print or point-of-sale initiatives.
* Flexible and mobile, able to work in a hybrid WFH, office, and travel environment as the role necessitates.

Publicis Sapient UK is a Disability Confident employer and is dedicated to
individuals with disabilities and long-term conditions to apply for this
process, please get in touch as soon as possible by emailing
[a leading compensation package, 25 days paid annual leave, life assurance,
dental insurance, income protection, private healthcare for you and your
family (pre-existing conditions included), and a pension is the least we want
The learning opportunities here are endless plus of course the opportunity to
be part of a game-changing organisation that encourages outside-the-box
in, you’ll get to taste the best coffee in town (in our opinion).

_

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